> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Set up Amplify and run promotions
> Earn revenue by featuring curated experts in your email broadcasts, or grow by getting featured in others'.
**Beta:** This feature is currently in a Closed Beta and is being tested by a select group of Kajabi users. If you have questions or concerns about this feature, reach out to [support@kajabi.com](mailto:support@kajabi.com).
**Amplify** connects you with other Kajabi experts to monetize your email list or promote your Products in their Email Broadcasts. Set up a Publisher profile, a Sponsor profile, or both to maximize your connections.
There are two core actions to accomplish in Amplify:
1. **Create a profile:** Set up a **Publisher** profile to monetize your email list, a **Sponsor** profile to promote your Products in other experts' Email Broadcasts, or create profiles for both to maximize your connections.
2. **Run promotions**: Publishers or Sponsors can send a promotion request. Once accepted, the Publisher adds a **Sponsored block** via the Email Broadcast editor, which automatically pulls in the agreed-upon ad copy. The Publisher can customize (fonts, colors, placement) to match their brand and gets paid after the email is sent.
## **Publishers**
**Publishers** monetize their email list by featuring sponsored content from other experts.
What you need to get started:
* An active Kajabi account with at least one connected site
* At least 1K email list subscribers on the site you want to connect
### **Set up a Publisher profile**
1. Go to **Amplify** and select **Publisher** from the role selection screen.
2. Choose which Kajabi site you want to connect. If you have multiple sites, select the one whose audience you'd like to monetize.
3. Fill out your Publisher profile. Sponsors will see this when deciding whether to work with you:
* **Business name**: Pre-filled from your site
* **Owner name**: Pre-filled from your site
* **Bio**: Pre-filled from your site
* **Niche**: Choose from categories like Health & Fitness or Business & Marketing
4. Set your pricing. Your email stats are pulled in automatically. These include total subscribers, largest send size, median send size, and Email Broadcast count over the last 180 days for Email Broadcasts delivered to over 1K subscribers. Configure the following:
* **Audience size**: The number of subscribers you'll send ads to (cannot exceed your actual subscriber count)
* **Send fee**: What you charge per sponsored send
* **Recommended fee:** Based on your last 180 days of Email Broadcast data, factoring in your audience size, your CTR at that audience size, industry standard conversion rates, and a target return for the Sponsor.\
*This is a recommendation only — you know your audience best, so set your fee as you see fit.*
5. Review the **Projected Annual Revenue Estimate,** which is based on your fee and the estimated number of promotions you might run.
6. Preview your profile to confirm how it appears to Sponsors, then click **Create Profile & Continue to Home**.
**Note:** Amplify takes 20% as a commission fee.
### Connect a Stripe account
Connect a Stripe account to accept promotion requests and receive payouts.
1. Go to **Settings** > **Account**.
2. Locate the **Stripe Account** card.
3. Follow the prompts to complete Stripe Connect onboarding.
Once connected, the card displays your connection status, including whether charges and payouts are enabled. You can return to this card at any time to update or reconnect your Stripe account.
**Important:** You cannot accept or approve promotion requests until your Stripe account is connected.
## **Sponsors**
**Sponsors** pay to promote their products in other experts’ email broadcasts.
What you need to get started:
* An active Kajabi account
* Your ad copy: a headline, description, and destination URL
* A per-send budget in mind
### **Set up your Sponsor profile**
1. Go to **Amplify** and select **Sponsor** from the role selection screen.
2. Optionally import your profile information from a Kajabi site, or fill everything in manually:
* **Business name**
* **Owner name**
* **Bio**
* **Niche**
3. Create your first campaign:
* **Headline**: The main attention-grabber. Lead with the outcomes you provide.
* **Body**: 2–3 sentences describing what you're offering, who it's for, and why it's credible or urgent.
* **Call to action**: Button text (defaults to "Learn More"). A short action phrase displayed on a Button i.e. 'Learn More’. Being specific on what happens when they click will convert better. e.g. 'Save your free seat', 'Watch the full system'.
* **Destination URL**: Where people go when they click your ad
* **Max budget per send**: The most you're willing to pay for a single sponsored send. Helps Amplify recommend publishers in your price range. You can still request any publisher regardless of price.
4. Preview your Sponsor profile and ad, then click **Create Profile & Continue to Home**.
**Note:** You can set up a **Sponsor** profile at any time after creating your Publisher profile. You can also create a Publisher profile for each site in your Kajabi account.
## The promotion lifecycle
1. **Request sent:** Either a Sponsor or a Publisher can send a promotion request.
2. **Recipient reviews:** The recipient can approve the request, suggest ad copy changes, or cancel.
3. **Either party requests ad copy changes (optional):** The Publisher or Sponsor can suggest ad copy changes to better suit their audience. The other party can accept or suggest their own. This back-and-forth continues until both sides align.
4. **Sponsor pays:** Once approved, a Stripe invoice is generated that the Sponsor pays, and the ad copy is finalized for the promotion.
5. **Publisher runs the promotion:** When you're ready to run an approved promotion, navigate to the Email Broadcast editor and add a **Sponsored block**. You can customize the block to match your email's look and feel, including colors, fonts, size, placement.
6. **Publisher gets paid:** Payout is issued through Stripe 14 days after the promotion is sent.
* Publishers will automatically be paid if they deliver to 99% of the agreed upon audience size. If they deliver to less than 99%, Kajabi will handle that on a case-by-case basis.
You can track each step from the activity timeline on your Amplify dashboard.
### Customize ad copy and CTA URL per Publisher
When sending a promotion request, Sponsors can tailor your ad copy and destination URL for each Publisher before the request goes out. This lets you match your messaging to a specific Publisher's audience without changing the defaults on your campaign.
1. From your Sponsor dashboard, start a promotion request for a Publisher.
2. Click **Customize ad copy.**
3. Edit any of the following for this request:
1. **Headline**
2. **Body**
3. **Call to action**
4. **CTA URL**
4. Send the request.
The customized copy and URL apply only to that request. Your default campaign settings stay intact.
If a Publisher suggests ad copy changes during review, they can’t update the **CTA URL** alongside the headline, body, and call to action. Only the Sponsor can modify the CTA URL. The current CTA URL appears on the activity timeline for the promotion. Click it to open the link in a new tab.
**Note**: Email notifications for ad copy change requests include any updates to the CTA URL.
### Preview the promotion email
After a Publisher sends a promotion, Sponsors automatically receive a preview of the email that went out.
To send yourself a preview at any time:
1. Open the promotion from your Amplify dashboard.
2. Click **Send preview**.
Previews go only to the Amplify user who requested them, and any clicks on links inside preview emails are excluded from the promotion's Opens and Clicks stats.
### Track promotion performance
Once a promotion is live, you can see **Opens** and **Clicks** from the promotion detail view.
Amplify also automatically appends UTM parameters to the destination URL, so Sponsors can track performance in their own analytics tools:
```text theme={null}
utm_source=kajabi_amplify
utm_medium=email
utm_campaign=[AmplifyPromotionRequestID]
```
The AmplifyPromotionRequestID is the ID visible on the Amplify URL for the promotion you are running.
### Available email notifications
Amplify emails both parties at each stage of the lifecycle, including when:
* A promotion request is sent
* Ad copy changes are requested
* A promotion is approved and it's time for the Sponsor to pay
* Payment is completed and it's time for the Publisher to run the promotion
* The promotion has been sent and performance reports are available
* The Publisher receives their payout
* The promotion has been sent (Sponsors automatically receive a preview of the sent email)
### Cancel a request
Either party can cancel a request at any time. If a promotion is cancelled after payment and before the email is sent, the Sponsor is automatically refunded.
**Note:** If the promotion has already been sent, email [amplifypayments@kajabi.com](mailto:amplifypayments@kajabi.com) to request a refund.
## Manage your settings
Both Publishers and Sponsors can update their profile and campaign information at any time from **Settings**.
**Website and social media links** are pulled in automatically from your site's brand settings, but can be updated anytime in Settings. These appear on your profile so other experts can learn more about you and confirm you're a good fit.
| Setting | Publisher | Sponsor |
| --------------------------------------------------------------------------- | --------- | ------- |
| **Profile** (Business Name, Owner Name, Bio, Niche, Website & Social Links) | Yes | Yes |
| **Pricing** (Audience size, Send fee) | Yes | -- |
| **Ad campaign** (Copy, Preferred Budget) | -- | Yes |
### Switch between profiles
Use the **profile switcher** dropdown in the navigation bar to switch between Publisher and Sponsor profiles.
### **Add a profile**
Select **Add a Profile** in the top right corner to create an additional Publisher or Sponsor profile.
## FAQs
### Can I be both a Publisher and a Sponsor?
Yes. During onboarding, create either your Publisher or Sponsor profile first. After onboarding, select **Add a Profile** to create the other. Setting up both maximizes your connections.
### Can I create multiple Publisher or Sponsor profiles?
Yes. You can create one Publisher profile per Kajabi site in your account. You can add unlimited Sponsor profiles for every product or business you want promoted — Sponsor profiles can cover products you don't manage through Kajabi.
### **What happens if I have multiple Kajabi sites?**
You can create a separate Publisher profile for each site in your account. During setup, select the site whose audience you want to monetize.
### **How many sponsored sends can I accept per month?**
You can accept and send as many as you prefer. Check the **Projected Annual Revenue Estimate** in your pricing settings to see a projection of potential earnings.
### **How do I leave feedback about Amplify?**
Use the **Leave feedback** button in the navigation bar to share your thoughts directly with the Amplify team.