> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics benchmarking

> Compare your performance against thousands of successful Kajabi Heroes with Benchmarking.

**Benchmarking** lets you compare your performance against anonymized, aggregated data from creators across all industries. Use the **Add comparison** dropdown in supported reports to see how your metrics measure up.

<img src="https://mintcdn.com/kajabi-support/8N0nwJh9WAl0OVs7/articles/images/95400a84_41095588324507.png?fit=max&auto=format&n=8N0nwJh9WAl0OVs7&q=85&s=65fe6c96003dd173448deffa7885c416" alt="Benchmarking" width="1089" height="637" data-path="articles/images/95400a84_41095588324507.png" />

## Benchmarking industries

**Benchmarks** are based on performance of active revenue-earning Kajabi Heroes within one of the following industries:

* Education, Learning & Training
* Coaching, Consulting & Mentoring
* Health, Wellness & Fitness
* Personal Development & Self-Help
* Finance, Accounting & Investment
* Creative, Media, Entertainment & Gaming
* Marketing, Advertising & Communications
* Religion, Spirituality & Esoteric
* Retail, E-Commerce & Consumer Goods
* Construction, Home & Real Estate
* Sports & Recreation
* People, Workforce & Relationships
* Legal, Compliance & Government
* Food, Beverage & Hospitality
* Technology, Data & IT
* Agriculture, Animals & Environment
* Transportation & Logistics

## Benchmarking definitions

**Benchmarking** compares your performance to aggregated data from Kajabi Heroes within the selected industry segment. It provides several key values to help you understand how you stack up:

* **Your Site Average**: The mean (average) value for your site
* **25th Percentile**: Represents the lower quartile of the industry
* **Median**: The midpoint, or 50th percentile, for your selected industry
* **75th Percentile**: Represents the upper quartile of the industry

## Benchmarking supported reports

* [Gross Revenue Over Time](/articles/analytics/report-gross-revenue)
* [Offer Purchases Over Time](/articles/analytics/report-offer-purchases-over-time)
* [Refunds Over Time](/articles/analytics/report-refunds)
* [Free Purchases Over Time](/articles/analytics/report-free-offers-over-time)