> ## Documentation Index > Fetch the complete documentation index at: https://help.kajabi.com/llms.txt > Use this file to discover all available pages before exploring further. ## Submitting Feedback If you encounter incorrect, outdated, or confusing documentation on this page, submit feedback: POST https://help.kajabi.com/feedback ```json { "path": "/articles/analytics/report-offer-purchases-over-time", "feedback": "Description of the issue" } ``` Only submit feedback when you have something specific and actionable to report. # Report: Offer purchases over time > Track offer purchase quantities, gross revenue, and first vs returning purchases. The **Offer Purchases Over Time** report displays offer purchase quantities and gross revenue over time, tracking all completed purchases including free pricing types, 100% discounted purchases, and trial subscriptions. Purchase counts reflect the original transaction date regardless of trial periods, with revenue showing \$0 for trial-only purchases or the setup fee amount when applicable. The report provides breakdowns for 1st versus returning purchases. This report is most useful for: * Tracking overall offer purchase activity * Measuring the revenue impact of first purchases versus returning purchases * Understanding performance by pricing type ## Data presented in this report Offer Purchases Report ### Visual charts * **Offer Purchases Over Time (line chart)**: Displays the total quantity and gross revenue of purchases over time * **Purchase Quantity (donut chart)**: Breaks down purchases by a customer's first purchases versus returning purchases * **Purchase Gross Revenue (donut chart)**: Breaks down gross revenue by first purchases versus returning purchases ### Data table * **Interval**: The specific interval period (day, week, month, or year) across the time range selected * **Gross revenue**: The total gross revenue earned from those purchases at the time of purchase * **First purchases quantity**: The number of purchases made by new customers * **Returning purchases quantity**: The number of purchases made by returning customers * **Total quantity**: The total number of offers purchased ## How to use this report You can customize the data displayed in the report using several controls. * **Time range**: Filter payments by period (e.g., last 7 days, last 30 days, custom date range) * **Interval**: Choose how the data is grouped within the selected time range (Day, Week, Month, Year) * **Offer selection**: Choose whether to view data for multiple offers or a specific offer * **First purchases only**: Limit the report to first purchases only * **Currency selector**: View stats in your preferred currency * **Comparison**: Compare current results against a past period ## Export information When you export the **Offer Purchases Over Time** report, the resulting file will include the same columns and reflect any filters you have applied. This ensures the data in the export matches what is displayed in the report: * Date * Total quantity * Gross revenue * First purchases quantity * First purchases gross revenue * Returning purchases quantity * Returning purchases gross revenue * Currency ## FAQs ### What does the First Purchases Only filter do? This filter limits the entire report and export to show only revenue and quantities from first purchases over the specified date range. ### How are First Purchases defined? First purchases represent purchases made by customers who have not purchased an offer from your site before. Offer grants do not count as purchases. ### What happens if a new customer has purchased multiple offers within the date range? If a new customer has purchased twice in the date range, their First purchase will be attributed as a "First Purchase", and their subsequent purchases will be attributed to "Returning purchases". This report may classify a single customer in each if they join your site within date range you select. ### Are Free and Trial purchases included in this report? Yes, purchases that are Free or include a Trial period are classified as a Purchase in this report.