> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

<AgentInstructions>

## Submitting Feedback

If you encounter incorrect, outdated, or confusing documentation on this page, submit feedback:

POST https://help.kajabi.com/feedback

```json
{
  "path": "/articles/api-integrations/analytics-integrations/how-to-integrate-ga4-tags-with-kajabi",
  "feedback": "Description of the issue"
}
```

Only submit feedback when you have something specific and actionable to report.

</AgentInstructions>

# Integrate GA4 tags with Kajabi

> Set up Google Analytics 4 (GA4) on your Kajabi site for detailed visitor insights.

**Google Analytics 4 (GA4)** provides powerful insights into how visitors interact with your website. Set up GA4 and connect it to your Kajabi site to track visitor behavior and conversions.

## What is GA4?

GA4 is a kind of analytic property that collects and measures:

* Collects both website and app data to better understand the customer journey
* Uses event-based data instead of session-based
* Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
* Predictive capabilities offer guidance without complex models
* Direct integrations to media platforms help drive actions on your website or app

[Learn more about what data is collected with Google Analytics](/articles/api-integrations/analytics-integrations/what-data-does-google-analytics-collect).

## Set up GA4

GA4 setup is handled through Google. Once the GA4 tag has been created, it can be added to Kajabi.

[Learn how to create GA4](https://support.google.com/analytics/answer/9304153?sjid=3537790515861172962-NA).

Already have a Universal Analytics (UA) tag set up through Google? Google will convert the UA Tag into a GA4 tag for you automatically.

[Learn more about converting UA to GA4](https://support.google.com/analytics/answer/10759417?sjid=3537790515861172962-NA).

## Integrate GA4 with Kajabi

To integrate the GA4 tag with Kajabi, first, you will need to copy your GA4 tag from [Google Analytics](https://www.google.com/analytics/web).

### Copy the GA4 tag in Google

* In [Google Analytics](https://www.google.com/analytics/web), click [Admin](https://support.google.com/analytics/answer/6132368).
* Make sure you are in the correct account and property.
* In the **Property** column, click Data Streams.
* Click the data stream for which you need the ID.
* In the **Google tag** section, click Configure tag settings.
* In the **Your Google tag** section, copy the ID that starts with "**G**-":

<div className="w-full aspect-video">
  <iframe src="https://fast.wistia.net/embed/iframe/fa3nucpog1" allow="autoplay; fullscreen" allowFullScreen className="w-full h-full" />
</div>

### Enter the GA4 tag into Kajabi

* Navigate to your **Kajabi Dashboard**.
* Click **Settings** at the bottom of the left sidebar.
* Then, click **Third Party Integrations**.
* Scroll down to **Google Analytics** and click the toggle **On**.
* Paste your **GA4 Tag tracking ID** into the Google Analytics ID field.
* Click **Save** to keep and apply your changes:

<div className="w-full aspect-video">
  <iframe src="https://fast.wistia.net/embed/iframe/s8eu5ca0h1" allow="autoplay; fullscreen" allowFullScreen className="w-full h-full" />
</div>
