> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.
## Submitting Feedback
If you encounter incorrect, outdated, or confusing documentation on this page, submit feedback:
POST https://help.kajabi.com/feedback
```json
{
"path": "/articles/api-integrations/analytics-integrations/what-data-does-google-analytics-collect",
"feedback": "Description of the issue"
}
```
Only submit feedback when you have something specific and actionable to report.
# Google Analytics data collection
> Understand the types of data Google Analytics tracks and how purchase events work with Kajabi.
**Google Analytics** tracks important visitor information to help you understand your audience. Explore what data is collected and how purchase events are tracked on your Kajabi site.
## Data collected by Google Analytics
Google Analytics tracks some of the following information when enabled:
* Device type
* Operating system
* Browser type
However, Google Analytics does not allow you to track personally identifiable information (PII). PII may include things like email, name, company, credit card number, drivers license, and more. For more information, please refer to [Kajabi's Privacy Policy](https://kajabi.com/policies/privacy). Google also provides [resources](https://support.google.com/analytics/answer/7686480?hl=en) about what they consider PII, and what is acceptable to collect.
In an effort to avoid collecting PII, you may use tools such as Google Tag Manager. This will allow you to set up conditions to filter out any potentially sensitive data.
Additional resources about data collection can be found in [Google's Help Center](https://support.google.com/analytics/?hl=en\&sjid=8177823884974561655-NA#topic=14090456).
## Purchase events in Google Analytics
Google Analytics purchase events fire on the first post-purchase page a customer reaches, such as:
* Login page (for new or returning customers)
* Account creation page (for new customers)
* Upsell page
For extra reliability, the purchase event is also configured to fire on post-purchase thank-you pages, landing pages, and the member library. However, once the purchase event has fired on one page, it will not fire again on subsequent pages.
This ensures that:
* Purchases are tracked as early as possible.
* Tracking is consistent, even if a customer does not move through every step of the flow.
See the flow chart below for a visual breakdown of where the purchase event fires in [Enhanced Checkout](../../sales/checkout/enhanced-checkout-overview), depending on whether the customer is new or returning, and whether returning members are already logged in or not:
