> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.
## Submitting Feedback
If you encounter incorrect, outdated, or confusing documentation on this page, submit feedback:
POST https://help.kajabi.com/feedback
```json
{
"path": "/articles/marketing/forms/create-and-build-your-form",
"feedback": "Description of the issue"
}
```
Only submit feedback when you have something specific and actionable to report.
# Create and build a Form
> Create a Form in Kajabi for subscribing contacts, granting Offers, and registering to Events.
A **Form** in Kajabi is a versatile tool that can be used for many actions such as: [subscribing someone to an email sequence](../../marketing/email-campaigns/create-an-email-sequence), [granting them an offer](./how-to-grant-access-to-an-offer-after-a-form-submission), [registering them to an event](../../marketing/events/how-to-register-people-to-your-event), and more.
Looking to customize the **Subscribe** button and **heading caption** for your Form?
[Learn how to customize the look and feel of your Form in a Page](../../website/pages/how-to-add-a-form-to-your-page#h_945e7c2f-3dac-40cc-8518-31f996ec9df7) built with Kajabi, or [learn how to design your Kajabi Form for an external location](./embed-a-kajabi-form-on-an-external-webpage).
## Create a Form
1. Open the **Marketing** tab from your Dashboard.
2. Click **Forms**.
3. Select **+ Add New Form**.
4. Give your Form a title.
5. Click **Save** to create your Form:
**Tip:** Change the title of your Form at a later date by selecting your Form and updating the **Title** field in the Form editor.
## Delete a Form
1. Choose the Form you wish to delete.
2. Use the **...** dropdown menu and click **Delete**:
## Build a Form
This article shows you how to customize your Form's functionality. [Learn how to design your Form in a Page built with Kajabi](../../website/pages/how-to-add-a-form-to-your-page), or [learn how to design your Form for an external location](./embed-a-kajabi-form-on-an-external-webpage#embed-settings).
## Double opt-in
Using **Double Opt-In** requires your subscribers to confirm their subscriptions via email. This is the recommended setting.
Learn more: [Set up a Form with double opt-in](./how-to-set-up-a-form-with-double-opt-in)
## Form fields
**Form Fields** can gather specific and unique information about your leads and customers.
Learn more: [Add and edit fields on a Form](./how-to-add-and-edit-fields-on-a-form)
## Automations
Set up **Automations** in opt-in Forms to automatically generate Offers, Email Sequences, Events, Tags, Transactional Emails, and Coupons.
Learn more: [Use Automations in Forms](./how-to-use-automations-in-forms)
## After Submission settings
You can enable certain actions after your Form is submitted, including sending a notification to your team, sending the contact to a third-party email provider, or sending the contact to a custom thank you page.
Learn more: [Use After Submission settings in Forms](./how-to-use-the-after-submission-settings-in-forms)
## Share a Form
Add your Form to your **Landing Pages** to share it with your audience.
Learn how to [customize and design text, colors, and messaging](../../website/pages/how-to-add-a-form-to-your-page#h_945e7c2f-3dac-40cc-8518-31f996ec9df7) for your Form.
Sample Landing Page:
After adding your Form to a Page, [copy the page link](../../website/pages/how-to-copy-your-page-link) to share on your social platforms, in email campaigns, in Products, and more.
## Embed a Form onto an external webpage
To embed a Form on a separate site:
1. Choose the **Marketing** tab.
2. Select **Forms**.
3. Select the **Form** you would like to embed.
4. On the top menu under the form title, choose **Embed**.
5. Then, click the copy icon next to **Embed your form with one line of javascript.**
6. Paste the embed code into the source code of your external web page.
### Embed Settings and Style
Customize the design and copy of your embedded Form. You can replace the default Title (i.e., "Join the Newsletter") and **Subtitle** for your form when embedding it on an external page:
1. Edit the Form **Title**, **Subtitle**, and **Button Text**.
2. Choose the color for the button, background, and text.
3. **Save** your changes before copying the embed code.
After customizing the form **Settings**, you can select the form **Style**.
Style determines how the embedded form will display on the web page:
* **Inline embeds** display within the web page.
* **Pop-up forms** display as a pop-up on the page.