> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View page and email stats in Funnels

> Track statistics throughout sales and marketing Funnels to understand conversion rates.

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**Funnel stats** help you understand how visitors move through your Funnel, where they convert, and how your emails perform. Use this data to identify bottlenecks and optimize your marketing flow.

## Access Funnel stats

1. Open the **Marketing** tab from the Dashboard
2. Select **Funnels**
3. Click into an existing Funnel
4. Click the **View stats** button

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## Funnel page stats

<img src="https://mintcdn.com/kajabi-support/O5ZsKXCFiDIup7FH/articles/images/bc0eae2b_upload_14834445170435361177.png?fit=max&auto=format&n=O5ZsKXCFiDIup7FH&q=85&s=7bd029e948f4e493fa3f111660f27451" alt="Funnel Page Stats" width="3112" height="1768" data-path="articles/images/bc0eae2b_upload_14834445170435361177.png" />

* **Conversion Rate** — Total opt-ins divided by the total number of page views
* **Total Revenue** — The total profit generated from your Offer in the Funnel
* **Revenue Per View** — Total number of sales divided by the total number of page views
* **Views** — The total number of visits (page views)
* **Conversions** — Total number of opt-ins from a Form on the page
* **Sales** — The total number of sales generated from the Offer

<Note>
  **Note:**
  Sales stats reflect all sales of the specific Offer, even if the purchase did not come from the Funnel.
</Note>

## Funnel Email Sequence stats

If your Funnel includes emails, your Funnel stats will display an Email Sequences tab:

<img src="https://mintcdn.com/kajabi-support/PGtO8PCuc_NzdaFE/articles/images/d3a468c9_upload_7633364768738256214.png?fit=max&auto=format&n=PGtO8PCuc_NzdaFE&q=85&s=327b2f18ed7ef2691ab7e45b1dd0da0a" alt="Funnel Email Stats" width="3112" height="2124" data-path="articles/images/d3a468c9_upload_7633364768738256214.png" />

* **Sends** — The number of emails successfully sent
* **Opens** — The number of times the email has been opened
* **Clicks** — The number of times *any* link in the email has been clicked. Click tracking excludes clicks from the [View in Browser](../../marketing/email-campaigns/how-to-hide-the-view-in-web-browser-link) button in an email campaign

<Note>
  **Note:**
  Stats reflect all sends, opens, and clicks that are specific to the Email Sequence, even if the subscriber did not come from the Funnel.
</Note>