> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Best practices for launching a Branded App

> Grow engagement and create a seamless experience across all channels when launching a Branded App.

Once a **Branded App** is live in the App Store, a strong launch strategy helps drive downloads, engagement, and long-term retention. The practices below cover everything from soft launches to ongoing marketing.

## Build excitement with early adopters

Soft launch with a select group of 15-20 customers and give them exclusive early access to the app to try it out and provide any feedback. You may consider giving them a special discount or access to exclusive content to encourage them to use the app, share a testimonial, and write an App Store review.

## Create anticipation before the launch

Build excitement around the launch by teasing the app's features and benefits through social media, email newsletters, and website banners.

## Shout it from the rooftops on launch day

Make a big splash across all channels by launching the app to customers and prospective customers. Consider launching it in parallel to a course or a community to drive people to start engaging in the app.

## Gamify the launch

Offer a reward or incentive to the first customers that download the app (e.g., The first 25 customers who download the app get a \$25 credit for the next course). You can ask them to share a screenshot of their app on social channels or in a community to show proof of download and generate buzz.

## Drive engagement with push notifications

[Push notifications](/articles/mobile-apps/branded-app/how-to-create-branded-app-push-notifications) are a powerful marketing channel that typically sees an average click rate of 28%, compared to email marketing at 1-2% ([Business of Apps](https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/)). Be sure to leverage this channel to encourage members to engage with the app. These can be targeted, scheduled, and sent to specific audiences.

## Make the app easy to find with always-on marketing

Add links to download the app in the footer of emails, website and social channels so members can easily find the app from anywhere. We also suggest adding a call to action to download the app in customer onboarding, course content, and in a community.

## Monitor usage to help inform future growth

You can check how the App is performing in the [App Analytics section of your Apple Developer Account](https://developer.apple.com/help/app-store-connect/measure-app-performance/overview-of-reporting-tools/) or the [App Statistics section of your Google Play account](https://support.google.com/googleplay/android-developer/answer/139628?hl=en\&co=GENIE.Platform%3DDesktop). This can help you understand traffic sources, downloads, and engagement, as well as how the app benchmarks against other similar apps.