> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use a custom message for checkout email opt-in

> Customize the email opt-in message displayed on checkout pages to improve customer consent and compliance.

## Overview

Your checkout page includes an email opt-in checkbox that allows customers to subscribe to your marketing emails when completing a purchase. You can customize this message to better reflect your brand voice and clearly communicate what customers are signing up for.

Customizing this message helps you build trust with customers by being transparent about how their email will be used, while also ensuring compliance with email marketing regulations.

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  <iframe src="https://fast.wistia.net/embed/iframe/vuelkrlgta" allow="autoplay; fullscreen" allowFullScreen className="w-full h-full" />
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## Customize the email opt-in message

**To update the email opt-in message on your checkout page:**

1. Open the **Settings** tab from your Dashboard.
2. Click **Checkout Settings**.
3. Locate the **Email Opt-in Message** field.
4. Enter your custom message in the text field.
5. Click **Save** to apply your changes.

<img src="https://mintcdn.com/kajabi-support/c9qoPwTHAQHxkdRa/articles/images/554859a5_34576057454747.png?fit=max&auto=format&n=c9qoPwTHAQHxkdRa&q=85&s=7070d2b96e1967e3eb60282a584bbd8e" alt="Email opt-in message settings" width="3210" height="1866" data-path="articles/images/554859a5_34576057454747.png" />

<Warning>
  **Warning:**

  Privacy laws such as GDPR, CAN-SPAM, and CASL require explicit consent before sending marketing emails. Make sure your opt-in message clearly states that customers are agreeing to receive marketing communications. Failing to obtain proper consent can result in legal penalties and damage to your sender reputation.
</Warning>

## Best practices for email opt-in messages

* **Be specific** about what subscribers will receive (newsletters, promotions, course updates)
* **Keep it concise** so customers understand the value without reading a lengthy paragraph
* **Avoid pre-checked boxes** to ensure customers actively choose to opt in
* **Mention frequency** if you send emails regularly (weekly tips, monthly updates)

## FAQs

### Where does the email opt-in checkbox appear?

The checkbox displays on your checkout page, typically below the email address field. Customers see it when completing any Offer purchase.

### Will existing customers see the updated message?

Yes, your custom message appears for all customers going through checkout after you save your changes.

### What happens if a customer doesn't check the opt-in box?

Customers who don't check the box will still complete their purchase but won't be subscribed to your marketing email list. They will still receive transactional emails related to their purchase.