> ## Documentation Index > Fetch the complete documentation index at: https://help.kajabi.com/llms.txt > Use this file to discover all available pages before exploring further. ## Submitting Feedback If you encounter incorrect, outdated, or confusing documentation on this page, submit feedback: POST https://help.kajabi.com/feedback ```json { "path": "/articles/sales/offers/how-to-price-your-digital-product-or-bundle-a-step-by-step-guide", "feedback": "Description of the issue" } ``` Only submit feedback when you have something specific and actionable to report. # Price a digital product or bundle > Effectively price digital products using benchmarks based on 15 years in the creator economy. Pricing **digital products** and bundles can feel daunting. These pricing benchmarks are based on 15 years in the creator economy. Here's how to price digital products effectively in 6 simple steps. ## Understand the market Start by researching similar digital products in your niche. Identify: * Common price points * Pricing strategies (one-time fee, subscriptions, payment plans, bundles etc.) * Value propositions offered Understanding your market provides benchmarks and helps position your products effectively. ## Package products How you present your digital products has a big impact on how your audience perceives their value. Packaging helps you meet customers where they are, whether they are just getting started or ready to go all in. * **Individual Products:** Offer your products separately to give customers flexibility and a lower entry point. This works well for specific, focused content like standalone courses or downloads. You can also use a [cart-style checkout](/articles/sales/checkout/kajabi-cart-overview) to let customers browse and purchase multiple individual products in one transaction. * **Bundles:** Create thoughtfully grouped product bundles that offer a complete experience or solve a bigger problem. These curated offers will increase perceived value and can encourage customers to spend more. For example, pairing a course with coaching and a community can create a more immersive and supportive learning journey and increase the value of your overall offering. Consider your customer journey and package your products in a way that encourages them to deepen their commitment over time. ## Calculate costs Ensure you're covering your costs and earning a profit. Consider: * Time spent creating, managing, and updating your products * Marketing expenses * Delivery expenses * Additional resources provided (downloads, community access, personalized support) Factor these costs into your pricing strategy to ensure profitability and the long-term sustainability of your business. ## Choose a pricing strategy Consider various pricing approaches: * **One-Time:** Customers pay a single upfront fee for permanent access to your digital product * Try Kajabi's [buy now pay later options](/articles/sales/kajabi-payments/buy-now-pay-later-methods-with-kajabi-payments) (AfterPay & Klarna) to offer your customers the flexibility of a payment plan while you get all of the money right up front * **Subscription:** Customers pay regularly (annually, monthly (*most common*), or weekly) for ongoing access (consistent recurring revenue) * **Payment Plan:** Customers can split the total cost of your product into manageable installments, lowering the financial barrier Evaluate which strategy aligns best with your audience and digital products. ## Choose a price Consider the product's value proposition, audience, and selected pricing strategies and evaluate a price. Creators have earned over \$9 billion selling digital products on Kajabi. Here's how top-performing creators priced their digital products and bundles: Pricing benchmarks 1 Pricing benchmarks 2 Pricing benchmarks 3 Pricing benchmarks 4 Pricing benchmarks 5 Pricing benchmarks 6 *Charts show price ranges from the 25th to 75th percentile over the last three years.* ## Test and iterate Pricing isn't a one-time decision: * Start with an introductory or beta price: * Try [Pay What You Want](/articles/sales/offers/pay-what-you-want-offers) and set a minimum price to see if your customers are willing to pay more * Try [Pop-Up Checkout](/articles/sales/checkout/popup-checkout) to offer multiple prices, pricing strategies (e.g., one-time, subscriptions & payment plans), and bundles on the same page * Adjust pricing based on data and response rates Continuous testing ensures your pricing remains competitive and attractive. ## Final thoughts Effective pricing balances perceived value, market standards, and profitability. With thoughtful research, strategic positioning, and a willingness to adapt, you can confidently set prices that reflect your digital products' true worth—and maximize your earning potential on Kajabi.