> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Customer Offer purchase experience
> Understand the complete customer experience when purchasing an Offer, from checkout to accessing their products.
When a customer purchases an **Offer**, Kajabi handles checkout, account creation, and product access automatically. This page covers what each step looks like from the customer's perspective.
This page covers the experience for new customers. Existing customers must log in before purchasing additional Offers. [Learn more about purchases made by existing customers](/articles/sales/offers/how-do-existing-customers-purchase-additional-offers).
## Checkout page
The first step in the checkout flow is the **Checkout Page**. This is where customers enter their payment information to complete the purchase.
Before entering payment details, new customers may be prompted to submit their email address. This confirms they don't already have an account on your site and creates a new customer profile.
After submitting their email, customers complete any required fields and select their payment method.
[Learn how to customize a Checkout Page](/articles/sales/checkout/customize-your-checkout-page).
## Upsells
If an Offer includes upsells configured in the **Purchase Flow** tab, customers are presented with an **Upsell** Offer after completing checkout.
When an Upsell is presented, the customer can:
* Select the custom purchase button to accept the Upsell. If accepted, it is processed as a separate transaction using the same payment method from the original purchase.
* Select the custom cancel button to decline and continue to the next step.
**Note:** If an original Offer is connected to an Upsell Offer with a different type of payment method (e.g., Kajabi Payments, Stripe, or PayPal), the Upsell will use the same payment method used for the original Offer.
To learn more about Upsells and how to set them up, see [Manage Upsells in the Purchase Flow.](https://help.kajabi.com/articles/sales/offers/manage-upsells-in-the-purchase-flow)
## Create an account or log in
After purchasing, the customer is prompted to enter their name and desired password.
Account creation behavior depends on your Offer settings:
* If **Require new customers to create password at checkout** is enabled, new customers create their password directly on the checkout page, and the **Account Creation Page** is skipped automatically.
* If password creation is not required, customers are directed to the Account Creation Page after purchase to set their password and complete their account setup. Returning customers are directed to the **Login Page**.
### Skip Account Creation page
You can control whether new customers see the Account Creation page from your Offer's post-purchase settings.
1. From the left side navigation, select **Sales > Pricing > Offers**
2. Select an **Offer**
3. In the **Purchase flow** tab, scroll to **Post-purchase**.
When **Skip account creation page** is enabled:
* Customers are redirected to the selected existing landing page after purchase.
* This setting is only available when **Existing Landing Page** is selected for post-purchase routing.
* A sub-option appears: **Send welcome email to new customers** (recommended). This sends the default Member Welcome Email, which includes an invite link for the customer to set up their account.
**Note:** Cart post-purchase settings will override post-purchase settings configured at the individual offer level.
If both **Require new customers to create password at checkout** and **Skip account creation page** are enabled, the password setting takes priority. These settings apply to new customers only. When Upsells are present, post-purchase routing always follows the primary Offer.
The email address entered at checkout and the password created on this page become the customer's login credentials.
This **Customer Account Setup Page** automatically inherits the following settings according to your website theme. [Learn how to customize a Website Theme](/articles/website/pages/customizing-your-website-pages-with-the-website-builder).
### Colors
* **Page Background Color**: If you set a dark background, the page text will automatically switch to white for readability. (Background images are not supported on this page.)
* **Heading Font Color**: Font color for the "Create an account" heading
* **Body Font Color**: Labels (First name, Last name, Password, Verify password) and the subheading ("Complete your account setup to get started.")
* **Placeholder Font Color**
* **Button Background Color**: The "Create your account" button background (and button text when button style is Outline)
* **Button Text Color**: The text inside the button (only when the button style is Solid)
### Fonts
* **Heading Font**: The "Create an account" heading
* **Body Font**: "Complete your account setup to get started." subheading and "Create your account" button text
### Font sizes
* **H1**: "Create an account" heading
* **H4**: "Complete your account setup to get started." subheading
### Button
* Button Width
* Button Style
* Button Size
* Button Border Radius
**Note:** Theme-based customization of the **Customer Account Setup Page** is currently in beta. You can head to [Labs](/articles/resources/resources/kajabi-labs) from your settings to enable these changes for your account.
## Library page
After creating their account, customers are directed to their **Library** page, where they can access any products included in the Offer they purchased.
You can optionally redirect customers to a custom Thank You Page instead. [Learn how to send customers to a Landing Page post-purchase](/articles/sales/offers/how-to-send-customers-to-a-landing-page-after-checkout).
## Post-purchase email
After purchasing, customers receive an automated post-purchase email at the address they entered at checkout. The email includes a Login button so they can return to their Library and access their purchased products.
Don't want to send this email? [Learn how to disable the Purchase Confirmation Email](/articles/sales/checkout/how-to-disable-the-purchase-confirmation-email).
[Learn how to edit automated emails to align with your branding](/articles/account-settings/notifications/edit-automated-email-notifications).
[Learn how to enable notifications with Offer Additional Settings](https://help.kajabi.com/articles/sales/offers/how-to-include-additional-settings-for-your-offer) to be notified when a customer purchases an Offer.
[See this article](https://help.kajabi.com/articles/sales/offers/how-to-send-customers-to-a-landing-page-after-checkout) to learn how to send a customer to a unique landing page after checkout.
## Login and Product access
Once a customer has completed their purchase and set up their account, they can return to your site at any time to log in and access their content.
**Tip:** Send logged-in customers directly to their Library with [yourwebsitedomain.com\*\*/library](http://www.yourwebsitedomain.com**/library)\*\* (e.g., [help.mykajabi.com/library](http://www.help.mykajabi.com/library)). If a customer is logged out, this link will redirect them to your Login Page.
## Checkout experience flowcharts
### Customer checkout flow
This flowchart shows the complete checkout experience for new customers.
### Returning customer checkout flow
This flowchart shows the streamlined checkout path for returning customers.
