> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

<AgentInstructions>

## Submitting Feedback

If you encounter incorrect, outdated, or confusing documentation on this page, submit feedback:

POST https://help.kajabi.com/feedback

```json
{
  "path": "/articles/website/blog/how-to-add-a-two-step-optin-to-your-blog",
  "feedback": "Description of the issue"
}
```

Only submit feedback when you have something specific and actionable to report.

</AgentInstructions>

# Add a two-step opt-in to a blog

> Improve opt-in rates by adding a customizable two-step opt-in popup to your blog.

## Overview

A two-step opt-in is a popup that appears when a button or call to action is clicked on your page. This feature leverages human psychology to encourage opt-ins—by committing to the initial small step of clicking a call to action, your site visitor is more likely to commit to the next step of opting in.

<div className="w-full aspect-video">
  <iframe src="https://fast.wistia.net/embed/iframe/zvcbbuqf96" allow="autoplay; fullscreen" allowFullScreen className="w-full h-full" />
</div>

## What is a two-step opt-in?

**The two steps in the two-step opt-in:**

1. Click a button
2. Opt-in

With this simple feature, you can improve your rate of opt-ins with a customized, branded popup. Kajabi's two-step opt-in is an easy-to-use alternative to traditional opt-in popups.

**Plus, it's flexible.**

In your blog, you can use it to display a message, an image, or a Progress Bar—all to grow your list.

## Set up a two-step opt-in

### Step 1. Create and customize your two-step opt-in popup

1. Open the **Website** tab from the Dashboard.
2. Click **Pages**.
3. Select the **Blog** or **Blog Post** page from the list of Website Pages. Create a two-step opt-in popup for the main blog homepage or for every blog post.
4. In the sidebar, click **Two-Step Optin**.
5. Select **Show Popup** to view changes while you edit.
6. Customize the two-step opt-in popup to display the form and any additional blocks.
7. Uncheck **Show Popup** and click **Save** to apply the changes:

<div className="w-full aspect-video">
  <iframe src="https://fast.wistia.net/embed/iframe/vhmzqjpd7r" allow="autoplay; fullscreen" allowFullScreen className="w-full h-full" />
</div>

### Step 2. Create a call to action button to trigger the two-step opt-in popup

To enable your two-step opt-in, set up a button or call to action to open the two-step opt-in when clicked.

Keep in mind, although you can create multiple call to action buttons in your blog homepage or blog posts to trigger your two-step opt-in, you can only create and customize one two-step opt-in popup for your blog homepage and one popup to appear across all blog posts.

For the purpose of this guide, you will create a call to action in the **Blog Sidebar** to enable the two-step opt-in popup when clicked.

#### Create a call to action in the blog sidebar

1. Navigate back to the sidebar editor.
2. Open the **Blog Listings** section.
3. Click **Add Content** under the Sidebar section.
4. Select **Call to Action**.
5. Locate **Button Action** in the sidebar control panel.
6. Select **Open two-step opt-in popup**.
7. Customize the button message and button appearance from the sidebar control panel.
8. Click **Save** to apply and keep the changes:

<div className="w-full aspect-video">
  <iframe src="https://fast.wistia.net/embed/iframe/9q91zeisg3" allow="autoplay; fullscreen" allowFullScreen className="w-full h-full" />
</div>

[Learn more about customizing your blog sidebar](../../website/blog/customizing-your-blog-sidebar).

## Customize the two-step opt-in

### Edit two-step popup

Enable this setting to show the popup in the editor. Be sure to uncheck this before you finish editing.

### Edit the image block

If you choose to display an image in your popup, be sure to select **Show Image** on to display your uploaded image.

### Edit the form block

1. Click into the **Form** block in the sidebar editor.
2. Select a form from the dropdown menu labeled **Form**.

To select a form from the dropdown, you must first [create a Form](../../marketing/forms/create-and-build-your-form) in your Marketing tab.

#### Select a thank you page

Set up the action triggered after the form is submitted from the page:

* Go to a Landing Page
* Go to a Checkout Page
* Download a File
* Go to a URL (Be sure to use the full URL. For example, [https://kajabi.com/](https://kajabi.com/))

<Note>
  **Note:** Leave blank to send your form submitters to the default Thank You page located under the Website Design tab or to the specified Thank You page set up in the [After Submissions settings](../../marketing/forms/how-to-use-the-after-submission-settings-in-forms) of the Form editor. Selecting the Thank You page from this dropdown will override the default Thank You page and the After Submission Form settings Thank You page.
</Note>

#### Button text

Customize your message displayed on the button to submit the form.

#### Form style

Customize the appearance of the form displayed in your popup:

* **Input Label** – change the appearance of the labels for the form fields
* **Button Style** – create a solid color button or an outlined button
* **Button Width** – choose to take up the full width of the form or the Auto size based on the button text
* **Button Color** – brand your button with your colors
* **Button Text Color** – brand your button text for solid buttons (selected in Button Style)

### Section appearance

Customize the Background Color and Text Color of your two-step opt-in popup.

### Add content

Include additional content to your popup:

* Images
* Text
* A Progress Bar to encourage urgency