> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a store

> Learn to showcase your offerings by setting up your custom-designed Store page.

Learn to showcase your offerings by setting up your custom-designed Store page.

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***

## Building a store

Grow revenue and scale your business by building your very own online store.

With the [Website Builder](/articles/website/pages/customizing-your-website-pages-with-the-website-builder), you can design a branded experience to feature your available Offers.

By default, your Store contains the [Offer Storefront sections](/articles/website/pages/how-to-add-offers-pricing-sections#offer-storefront) to provide a simple, straightforward template to begin adding your [Offers to your Store](../../sales/offers/how-to-add-offers-to-your-store).

And with the flexibility the Website Builder brings, you can build a Store that best represents you.

Add or remove Sections & Blocks, include popups, optins, and more. [Learn to customize your page with the website builder](/articles/website/pages/customizing-your-website-pages-with-the-website-builder).

<Note>
  **Note:** The Store page is a system page and contains limited page settings (e.g., the URL cannot be changed, the publish state cannot be adjusted).
</Note>

***

## To begin customizing your store:

* Open the **Website** tab from your Dashboard.
* Click **Pages**.
* Select **Store** from your list of standard website pages:

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<Tip>
  **Tip:** Looking to sell physical products in your Store? [Learn to add a Shopify button to your site](/articles/website/pages/how-to-sell-physical-products-on-kajabi-with-shopify-buy-buttons)
</Tip>