> ## Documentation Index
> Fetch the complete documentation index at: https://help.kajabi.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Build Your Brand

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### **What you'll learn**

* Build a strong, recognizable brand identity
* Apply proven frameworks and best practices
* Implement a clear action plan immediately

Build a brand that attracts the right audience and turns visitors into paying customers using Kajabi's website builder and marketing suite. You'll learn how to build and customize your site using templates, the block-and-section structure, and the style guide for consistent branding.

**By the end of this video, you will be able to:**

1. Build and customize a Kajabi website using templates, blocks, and sections and apply global style settings to maintain consistent branding across all pages.
2. Create and schedule an email campaign by choosing the right format (broadcast for one-time sends, sequence for behavior-triggered drip) and customizing it with the visual editor.
3. Launch a funnel using a pre-built template to automate the marketing-to-sales pipeline, and navigate the funnel outline to edit steps and understand the customer journey.