Learn to create Email Sequences built around an Event to set up registration emails, reminder emails, and follow up emails for attendees of your Event.
In this article:
Creating a new Event
To create a new event:
Open the Marketing tab from the Dashboard.
Click Events.
Click Get started.
Title your Event.
Select your Event date and time. (Events can be scheduled up to one year in advance)
Select your time zone.
Configure the Event as a one-time occurrence or recurring.
Click Save to begin customizing your Event:
Learn more about Events in Kajabi for details.
Adding emails to your Event
Event actions are used to set up registration emails, reminder emails, and follow-up emails linked to the start date and time of your Event.
Note:
If you set up a repeating Event, your registrants will receive the Event Emails from the time of their registration for the first time they register. Your registrants will not continue to receive the Event Emails for every repeating cycle unless they are de-registered to the Event and registered again for the Event.
To add Event Emails:
Open the Marketing tab from the Dashboard.
Click Events.
Then, select an existing Event or create a new one.
Click Add Email.
Choose when you would like to send the email in relation to your Event in the When dropdown menu.
Remember to click Save to keep your changes:
Your Event Emails will then be set to send to your Event Email recipients according to your Event Email specifications!
Note:
Event Emails will be sent to your Event registrants based on your specified date and time. If event registrations occur after a scheduled email has been delivered, the registrants will only receive the emails scheduled after the time of their registration. For example, if you have an email set to send 15 minutes prior to your Event, registrations that occur after the 15 minute time will not receive the email.
Unsubscribing from event emails
Your Event Email recipients (i.e., Event Registrants) have the option to unsubscribe from your Event Emails with Kajabi's auto-generated "Unsubscribe" link at the bottom of each email:
However, it is important to keep in mind that if your recipients choose to unsubscribe from an Event Email, they will be unsubscribing from all of your Marketing Emails. Learn more
Add calendar links to events
Add calendar links so members can save Events to their personal calendars.
The Add to Calendar feature lets members quickly save scheduled Events to their preferred calendar. These links are automatically included in confirmation emails and appear on event pages, making it easier for members to attend and stay organized.
Use this feature for any scheduled Event with a defined date and duration. This article explains where calendar links appear, how they work, and how to manage them in the event editor.
Supported calendar providers
Kajabi supports multiple calendar providers, each with slightly different behavior:
Apple Calendar — Downloads an ICS file and supports full recurring event series
Google Calendar — Opens a direct link and supports full recurring event series
Outlook (desktop) — Downloads an ICS file and supports single events only
Outlook.com — Opens a direct link and supports single events only
Office 365 — Opens a direct link and supports single events only
Yahoo Calendar — Opens a direct link and supports single events only
Where calendar links appear
Members can access calendar links in the following places:
Event confirmation emails — Add to the email body using the Add to Email button
Member-facing event pages — Displayed on the event detail view
Manage calendar links in the event admin
The event admin includes an Add to Calendar panel with tools to customize and share calendar links:
Text style — Display provider names as text links (e.g., Google, Apple, Outlook)
Icon style — Display provider logos as clickable icons
Copy widget — Copy formatted calendar links for use in emails or landing pages
Copy code — Copy raw HTML for custom templates or advanced use
Add to email — Insert the calendar widget directly into the email editor
How calendar links work
Each calendar link includes a secure, time-limited token tied to a specific Event.
When a member clicks a link:
Google, Outlook.com, Office 365, Yahoo — Opens the provider’s event creation page with pre-filled details such as title, date, time, duration, and description
Apple and Outlook (desktop) — Downloads an ICS file that the member opens to add the Event to their calendar
Important: Calendar links expire one year after they are generated.
Before you begin
Make sure the Event is fully configured so calendar links can appear:
Set a date and time for the Event
Add a duration (in minutes)
Without both of these, calendar links will not display.
Troubleshooting
Calendar links not appearing in email
Cause: Event has no duration set
Solution: Add a duration (in minutes) in the event settings
Calendar links not appearing
Cause: Event is not scheduled
Solution: Set a date and time for the Event
"Link expired" error
Cause: Calendar link token is older than one year
Solution: Request a new link from the event page
Recurring event shows only one session
Cause: Provider limitation
Solution: Apple Calendar and Google Calendar support full series. Other providers add only a single event by design.
FAQs
Do calendar links support recurring events?
Yes, but only Apple Calendar and Google Calendar support adding the full event series. Other providers add a single occurrence.
Why are calendar links missing from my Event?
Calendar links only appear when the Event has both a scheduled date/time and a duration set.
How long do calendar links stay active?
Calendar links expire one year after they are generated.
Can calendar links be added to custom emails or pages?
Yes. Use the Copy widget or Copy code options in the event admin to add calendar links to custom emails or landing pages.