BETA: This feature is currently in a Closed Beta and is being tested by a select group of Kajabi users. If you have questions or concerns about this feature please don't hesitate in reaching out to support@kajabi.com
Publishers
Publishers monetize their email list by featuring sponsored content from other experts. Before setting up your profile, make sure you have:
An active Kajabi account with at least one connected site
At least 1K email list subscribers on the site you want to connect
Set up your Publisher profile
Go to Amplify and select Publisher from the role selection screen.
Choose which Kajabi site you want to connect. If you have multiple sites, select the one whose audience you'd like to monetize.
Fill out your Publisher profile. Sponsors will see this when deciding whether to work with you:
Business name: Pre-filled from your site
Owner name: Pre-filled from your site
Bio: Pre-filled from your site
Niche: Choose from categories like Health & Fitness or Business & Marketing
Next, set your pricing. Your email stats are pulled in automatically. These include total subscribers, largest send size, median send size, and email broadcast count over the last 180 days for email broadcasts delivered to over 1K subscribers. Configure the following:
Audience size: The number of subscribers you'll send ads to (cannot exceed your actual subscriber count)
Send fee: What you charge per sponsored send
Recommended fee: Based on your last 180 days of email broadcast data – we display a recommended fee based on your audience size, your CTR at that audience size, industry standard conversion rates, and a target return for the sponsor. This is purely a recommendation, and you know your audience best and should set your fee as you desire.
You'll also see a Projected Annual Revenue Estimate based on your fee and the estimated # of promotions you might run.
Preview your profile to confirm how it appears to Sponsors, then click Create Profile & Continue to Home.
Note: Amplify takes 20% as a commission fee.
Note: You can set up a Sponsor profile at any time after creating your Publisher profile. You can also create a Publisher profile for each site in your Kajabi account.
Sponsors
Sponsors pay to promote their products in other experts' email broadcasts. Before setting up, have the following ready:
An active Kajabi account
Your ad copy: a headline, description, and destination URL
A per-send budget in mind
Set up your Sponsor profile
Go to Amplify and select Sponsor from the role selection screen.
Optionally import your profile information from a Kajabi site, or fill everything in manually:
Business name
Owner name
Bio
Niche
Create your first campaign:
Headline: The main attention-grabber. Lead with the outcomes you provide.
Body: 2–3 sentences describing what you're offering, who it's for, and why it's credible or urgent.
Call to action: Button text (defaults to "Learn More"). A short action phrase displayed on a Button i.e. 'Learn More’. Being specific on what happens when they click will convert better. e.g. 'Save your free seat', 'Watch the full system'.
Destination URL: Where people go when they click your ad
Max budget per send: The most you're willing to pay for a single sponsored send. Helps us recommend publishers in your price range. You can still request any publisher regardless of price.
Preview your Sponsor profile and ad, then click Create Profile & Continue to Home.
Manage your settings
Both Publishers and Sponsors can update their profile and campaign information at any time from Settings.
Website, and social media links: you will be able to add these after Onboarding through your Settings. They are auto pulled in from your site's brand settings if available. These are displayed on your profile preview to other experts, so they can learn more about you and confirm you're a good match.
Setting | Publisher | Sponsor |
Profile (Business Name, Owner Name, Bio, Niche, Website & Social Links) | Yes | Yes |
Pricing (Audience size, Send fee) | Yes | — |
Ad campaign (Copy, Preferred Budget) | — | Yes |
FAQs
Can I be both a Publisher and a Sponsor?
Yes, during onboarding you’ll start by creating either your publisher or sponsor profile first.
After onboarding, select Add a Profile (on the top right corner) to create the other. We’d encourage you to do both to maximize your connections!
What happens if I have multiple Kajabi sites? Can I create multiple Publisher or Sponsor profiles?
Yes, you can create multiple Publisher profiles. One per each Kajabi site in your account.
You can add unlimited Sponsor profiles for every product or business you want promoted. Sponsor profiles can even cover products you don't manage through Kajabi.
What happens if I have multiple Kajabi sites?
You can create a separate Publisher profile for each site in your account. During setup, select the site whose audience you want to monetize.
How many sponsored sends can I accept per month?
You can accept and send as many as you prefer. During onboarding, in the Settings you can see a projection of how much revenue you can earn.