Learn more about the latest update, Contact Exclusion, to help you maintain a healthy and strong mailing list and sender reputation.
In this article:
Here at Kajabi every feature, every update is carefully designed and intentionally crafted to provide you with the tools to succeed.
Contact exclusion is no different.
We understand the importance of knowing that your marketing emails are successfully landing in your recipients' email inboxes.
That is why contact exclusion has been designed to proactively protect and improve the health of your mailing list and sender reputation to ultimately strengthen your email deliverability.
What is contact exclusion?
With Contact Exclusion, Kajabi analyzes your contacts and flags high-risk, inactive email addresses or contacts that have not engaged with 25 or more emails and excludes them from receiving your marketing emails.
If a high-risk contact is added to your site, but they visibly engage with your emails they will not be excluded from receiving your marketing emails.
What is the benefit of excluding contacts?
High-risk and inactive contacts can put you at risk of being flagged for spam and can result in more emails landing in your recipients' spam folder, and worse, severely impact your sender reputation if a high-risk or inactive email address is a spam trap. Learn more about spam traps
Excluding contacts protects your sender reputation and helps you maintain a healthy mailing list to help you feel confident in knowing that your emails are landing in your recipients’ inboxes.
Have more questions? We have put together a few frequently asked questions to help!
What does excluded mean?
Excluded contacts are email addresses that have subscribed to your marketing emails, but are identified as high-risk and inactive.
With the latest update to exclusions, if a contact has not engaged with 25 or more marketing emails they will be excluded from your list.
Kajabi excludes contacts that are high-risk and inactive from receiving your marketing emails to protect your sender reputation and improve your email deliverability.
Why is Kajabi excluding my contacts and how does excluding my contact benefit me?
Excluding contacts protects your sender reputation and helps you maintain a healthy mailing list to ensure that your emails are landing in your recipients’ inboxes.
If high-risk and inactive contacts receive your marketing emails you are at risk of being flagged for spam. This may result in more emails ending up in your recipients' spam folder, and worse, can severely impact your sender reputation if a high-risk or inactive email address is a spam trap.
How do I know if a contact has been excluded?
Your excluded contacts will be marked as "Excluded" in the Email Marketing Status column of your People tab.
With the new exclusion status, you can easily filter and segment your Excluded contacts to quickly preview your list of Excluded contacts.
How are my marketing emails affected by exclusions?
Excluded contacts are excluded from receiving your marketing emails.
This includes email broadcasts, email sequences, and event emails.
Because excluded contacts cannot receive your marketing emails, they will not impact your email statistics.
Additionally, any excluded contacts subscribed to an email sequence or registered to an event will not receive any future emails.
Although your excluded contacts will be excluded from receiving your marketing emails, they will remain in your People tab and if they are registered to an event, will remain registered to your event, but will not receive any event emails.