Learn to build and design Premium Newsletters to connect to your Offers and sell to your customers.
In this article:
- What is a Premium Newsletter?
- How to Create a Newsletter
- Creating a Newsletter
- Adding Newsletter Issues
- Designing Your Newsletter Issue
- Adding Members
- What will my Members see?
What is a Premium Newsletter?
A premium newsletter is an email containing your content that Members must purchase to receive.
Think of a premium newsletter as the evolved, digital version of a magazine or newspaper subscription.
Deliver value in the form of a consistent, ever-growing email newsletter and receive payment for the content you create.
With Kajabi's Newsletter Product and Offers, provide a new way for your Members to access and consume your content.
How to Create a Newsletter
Create a Newsletter Product on Kajabi to send value through purchased Email Broadcasts to grow your business and keep your audience engaged.
Creating a Newsletter is a simple process, but will require time, creativity, and your unique perspective to design the Newsletter that best fits your business.
Newsletters on Kajabi use three tools to design a paid email broadcast:
- A Newsletter folder to organize and hold your Newsletter Issues.
- Newsletter Issues containing your email content and design.
- An Offer to connect your Newsletter to begin selling your Newsletter Product.
Creating a Newsletter
To begin building a new newsletter:
- Open the Products tab.
- Select Newsletters.
- Click Get Started.
- Complete the prompt by entering:
- Newsletter Title
- Newsletter Description
- Newsletter Thumbnail Image
- Then, click Create Newsletter:
Adding Newsletter Issues
After creating your Newsletter, add Issues to send your content to the Members of your Newsletter.
- Open your Newsletter.
- Click Add Issue.
- Enter the internal title for your Newsletter Issue.
- Then, click Create Issue:
Designing Your Newsletter Issue
Creating a Newsletter Issue will open your Newsletter Email Editor:
With the email editor you can update your Internal Title, enter the Subject Line, and add your content to the body of the email.
Then, create Automations to help you streamline your process. Learn more about Automations
You may recognize the email editor if you are familiar with creating classic Email Broadcasts on Kajabi.
Not familiar? Not a problem!
Building a newsletter issue with the classic email editor is simple and easy to use. Simply enter your desired text, use the classic text editing features to adjust your streamlined copy, and send!
Newsletter Products on Kajabi are paid email broadcasts to allow you to provide value through the popular medium of the email while also giving you the ability to include a price to access your unique perspective and resources.
To add Members to your Newsletter, you will first need to create and connect an Offer to package and sell your Newsletter to your customers.
Take advantage of the flexibility of Offers to sell your Newsletter as a one-off Product, an upsell, include your Newsletter in a bundle, and more!
After creating your Offer or if you have an existing Offer you wish to connect your Newsletter to, add your Newsletter as an Included Offer:
After connecting your Newsletter Product to an Offer and have begun to add Members to your Newsletter Product, you can choose to send your Newsletter Issues immediately, schedule for later, or save as draft:
What will my Members see?
With Newsletters, you can monetize the value you have to share through the power of email. On Kajabi, Members of your Newsletter will receive both an email version of your Newsletter Issues and a web version available in their Member Library.
New Newsletter Members
New Newsletter Members will receive any new Newsletter Issues you add to your Newsletter and can refer to your older Newsletter Issues by accessing your Newsletter from their Member Library.
Existing Newsletter Members
Existing Members of your Newsletter will receive an email notification containing your latest Newsletter Issue if they are subscribed to your marketing emails.
If your Members are not subscribed or prefer to access your Newsletter Issues in the web experience, all of your Newsletter issues in the purchased or granted Newsletter Product will be available in your Members' Library along with any other Product(s) they may have purchased or been granted.