Once your Branded App is live in the App Store, it’s time to get it officially launched so your members can start engaging with it! In this guide, you’ll learn best practices on how to launch your Branded App to your customers to grow engagement and create a seamless experience across all your channels.
1. Build excitement with early adopters
Soft launch with a select group of 15-20 customers and give them exclusive early access to your app to try it out and provide any feedback. You may consider giving them a special discount or access to exclusive content to encourage them to use the app, share a testimonial, and write an App Store review.
2. Create anticipation before you launch
Build excitement around the launch by teasing your app's features and benefits through social media, email newsletters, and website banners.
3. Shout it from the rooftops on launch day
Make a big splash across all your channels by launching your app to your customers and your prospective customers. Consider launching it in parallel to a new course or a new community to drive people to start engaging in the app.
4. Gamify your launch
Offer a reward or incentive to the first customers that download your app (ie. The first 25 customers who download the app get a $25 credit for your next course). You can ask them to share a screenshot of their app on your social channels or in your community to show proof of download and generate buzz!
5. Drive engagement with push notifications
Push notifications are a powerful marketing channel that typically sees an average click rate of 28%, compared to email marketing at 1-2% (Business of Apps). Be sure to leverage this new channel to encourage members to engage with your app. These can be targeted, scheduled, and sent to specific audiences!
6. Make your app easy to find with ‘always-on’ marketing
Add links to download your app in the footer of your emails, website and social channels so members can easily find your app from anywhere. We also suggest adding a call to action to download your app in your customer onboarding, course content, and in your community.
7. Monitor usage to help inform future growth
You can check how your App is performing in the App Analytics section of your Apple Developer Account or the App Statistics section of your Google Play account. This can help you understand traffic sources, downloads, and engagement, as well as how your app benchmarks against other similar apps.
Looking forward to getting your app launched! Have questions? Reach out to Support and we are happy to help!
And that’s best practices for launching your Branded App! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!