In this article, I'll share marketing copy snippets you can use across key sections of your website and (course) sales page. Grab your coffee and join me in crafting your copy.
Feel free to copy/paste these snippets and make sure to tailor them to fit your own style.
Remember, good copy isn’t about selling and only talking about your product to sell it, it’s about making your audience feel like you get them and showing them what they deserve and that will convert.
In this article:
- Hero Section - Homepage
- About Me Section
- Hero Section - Sales Page
- Benefit Section
- Introduce Your Course
Hero Section: Homepage
Your homepage’s Hero section is your first impression. In just 5 seconds, visitors should clearly understand what you do and why it matters to them. Here’s a snippet you might want to use:
- Headline: I help [Your Avatar] achieve [Outcome/Benefit] with [Your Service].
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Subheadline: Whether you're [Situation/ Challenge], I provide [Service /Solution] to help you [Result]
About Me Section
The About Me section is where you show you are human too and show why people should trust you. Whether it’s a standalone page or part of your course sales page, here is a snippet you can use:
Hi, meet me [Your Name], and [your area of expertise] really makes me love my work. That is why I started [company name]. Seeing [Your Avatar] [achieve a benefit] through [your approach] makes me do a happy dance. But I’ll be honest—it did not happen overnight.
A few years back, I was…………. [tell your story]
But then, I stumbled upon [specific method /or mentor etc], and let me tell you—it was like flipping a switch. Suddenly, things started to click, and I couldn’t believe how much easier life became once I had this [method/trick/approach] in my corner.
That was the moment I poured my heart into refining this process and helping others find their groove and help them from [where they are now] to [where they want to be]
Here’s a little something extra about me: I’m a sucker for [hobby]. My happy place? Definitely [favorite travel destination]. When I’m not working, you’ll likely find me [activity you enjoy].
Hero Section: Sales Page
Your sales page’s Hero section is the hook that draws your audience in, just like the Hero section on your homepage, but now even more important because people are on your sales page. You’ve got just 5 seconds to capture their attention and make an impact.
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Headline Options:
- Tired of [Common Problem]? Let’s turn that frown upside down with [Solution/ Benefit].
- Want to [Reach a Specific Goal] without feeling like you’re pulling teeth?
- Ready to [Achieve an Outcome] but feeling like you’re spinning your wheels?
- Short Trigger Description: Discover how [Your Avatar] can [Benefit or Learn Something Valuable] with [Brief Description of Solution]. Whether you're [Starting Out/Experienced], you’ll find the roadmap to [Achieve a Specific Outcome] right here.
Notice how it focuses on the reader’s emotions and benefits? We are laying the groundwork for trust and connection.
Benefit Section
Before rolling out the red carpet for your product, it’s key to paint a picture of the life your audience dreams about. An "Imagine If" section works wonders right before you pitch your course or product on the sales page. Here is a snippet on how you can fill that in.
Remember, there is no course selling yet; it's just emotions.
Imagine if you could finally [e.g., "kick your financial stress to the curb"]. Picture yourself mastering [skill] that lets you [positive outcome] with ease, giving you more [benefit]. Think about the confidence you’d gain to [specific action] , allowing you to focus on what truly lights your fire.
Imagine the relief of starting each day with a clear [your solution], knowing you’re the captain of your own ship when it comes to [area of life]. Picture the success rolling in as you hit your goals with [less effort/more satisfaction]. Envision a future where you feel [emotion], empowered to [specific outcome] without breaking a sweat.
Introduce Your Course
When it is time to introduce your course think about doing this with short and straight-to-the-point copy, such as:
Introducing: NAME COURSE
The X step course where you will learn X and achieve Y.
With this course, you will not only learn how to [the solution you offer] but you will have lifetime access and finally feel [Desired outcome]
By the end of [COURSE NAME], you'll know how to [use a bullet point list of things they normally struggle with and now finally know how to change]
Before you leave this article and start writing, remember…
The snippets shared above are part of your homepage or sales page. While your page still needs more copy, these snippets will help you write content that converts and gets you started.
Now before you sit down to write your website and sales page copy now that you are all inspired, remember— make it fun! Let your personality shine through, keep it real, and show your audience why you’re the breath of fresh air they’ve been searching for.
Now Kajabi Hero, go out there, grab another coffee, and start drafting your copy now!
Kajabi Expert - Stephanie Steggehuis
Stephanie is a course marketing expert with a strong focus on creating effective marketing copy. With a background in the arts and a marketing degree from the University of Applied Sciences in Amsterdam, she combines creativity with strategy to craft content that connects with audiences.
This content was provided by Kajabi Expert Stephanie Steggehuis and is offered for informational and educational purposes only and not as expert advice. If you would like further information on this topic or to work with Stephanie Steggehuis, please contact them via their profile in the Kajabi Experts Directory at https://experts.kajabi.com/stephanie.