Congratulations! Your Product is ready to go and we're on to the next step... getting you paid. In this article, we'll teach you how to create your Offer so you can monetize your knowledge.
In this article:
- Step 1: Tips for Pricing Your Offer
- Step 2: Create an Offer
- Step 3: Customize the Offer Checkout Page
Step 1: Tips for Pricing Your Offer
Before we dive into the technical steps of creating your offer, let's talk about pricing. Pricing your services and/or products is crucial to the success of your business. Why is that? Because pricing impacts profitability, defines perceived value, and influences marketing positioning and competitiveness. That's why it's important to get it right... or at least get as close as possible and iterate as needed, in the future.
To get you started on the right foot, here are 3 tips for pricing your offer(s):
> Understand Your Value Proposition
Before setting a price, clearly define the unique value your product, or service, offers. Consider what problems it solves or what benefits it provides to your target audience. The more unique and valuable your offering, the higher you can price it. Make sure to communicate this value in your marketing.
> Research the Market
Conduct thorough market research to understand how similar products are priced. This includes analyzing competitors' pricing strategies and understanding the expectations of your target customers. Pricing too high may deter potential buyers, while pricing too low might make your product seem less valuable.
> Consider a Tiered Pricing Model
Implementing a tiered pricing model can cater to different customer segments. Offer basic, standard, and premium versions of your product with varying features or levels of access. This strategy not only maximizes revenue but also provides options for customers with different budgets and needs.
Step 2: Create an Offer
- From your Kajabi dashboard, select Sales.
- Navigate to Offers.
- Click +New Offer to enter the Offer Creation Flow.
- Once inside the Offer Creation Flow, enter an Offer Title and choose the Product(s) to sell with this offer.
- Set a price for your offer.
- Select Save and Finish to complete creating your offer:
Step 3: Customize the Offer Checkout Page
Design your users' experience by customizing the Offer Checkout Page after customizing the details of your Offer:
- Open the Sales tab from your Dashboard.
- Click Offers.
- Select the Offer you wish to edit.
- In the top menu, click Edit Checkout:
Learn more about editing your Offer Checkout Page
You've now learned the essential steps to price and create your offer, as well as how to customize your checkout page on Kajabi. By setting the right price, you’re not only maximizing your profitability but also communicating the value of your product to your customers. Remember, pricing is an ongoing process—don't hesitate to iterate and adjust as you gather more insights about your market and customers. Now, it's time to put this knowledge into action and start monetizing your expertise. Here's to your success in turning your product into a profitable venture!