Landing Page A/B Testing Overview

Bryan N.

Updated
ALPHA:
This feature is currently in alpha testing and is being tested by a select group of Kajabi users. If you have questions or concerns about this feature please don't hesitate in reaching out to support@kajabi.com.

Learn how to use Landing Page A/B testing to optimize your Landing Page to drive better results.


In this article:


Create a Landing Page A/B test

Landing Page A/B testing is an important way to ensure your landing page is providing the best results possible. This is achieved by creating two different landing pages, each slightly different than the other to see which one your site visitors react to better. With Kajabi, you can choose the variable between both pages to be:

  • Clicks
  • Form Opt-ins

Site visitors will randomly be assigned to either landing page when visiting, and the results will be recorded accordingly. 

Through Landing Page A/B testing you will be able to get a better understanding of what your site visitors are looking for, and can create future landing pages to better suit their needs.

How to create a Landing Page A/B test:

Step 1. Create a landing page

To create a Landing Page A/B Test, you will first need to create a Landing Page

Learn how to create a Landing Page.

Step 2. Create and edit your Landing Page A/B test

To create your A/B Test:

  • From your Kajabi Dashboard, click Website-Landing Pages
  • Click the more options menu (...) for the Landing Page you wish to use.
  • Select Create A/B Test.
  • In the A/B test form, choose the winning metric. The winning metric can either be Clicks or Opt-ins.
  • Enter your desired test duration. This amount can either be hours or days.
  • Select Create Test.
  • Once the A/B test has been created, move it from Draft to Published to start the test and make the pages visible to site visitors:

Landing Page A/B tests cannot be canceled once the test has started. They can, however, be paused. You can also view the results early and choose to publish the winning page early.


Review your A/B test report

After your test duration is completed, a winner will be determined. Once your Landing Page A/B test is complete, you can begin viewing and assessing your A/B test results. based on the test results, a winning landing page is selected based on the winning metric within the timeframe chosen for the test. After the test is completed or a winner is manually selected, -the winning variation is published. The winning landing page can be found under Landing Pages in your Pages tab. 

To view your Landing Page A/B Test results:

  • Open the Website-Landing Page tab from your Dashboard.
  • Click A/B Test.
  • Then, find the Landing Page A/B test you wish to view the results for] and select then View results:


Metrics Definitions

Metrics can be impacted by browser security enabled by visitors.

Unique Visitors Total number of unique visitors per browser. This number can be impacted by visitors with browser security
Clicks Unique clicks per visitor on any link on the page, including hyperlinks and any images with hyperlinks attached
Click Rate Clicks divided by unique visitors
Opt-in Form submitted per unique visitor
Opt-in Rate Forms submitted divided by unique visitors

Landing Page A/B best practices

Landing Page A/B testing can prove very important to your site, but it does take some time. So it is important to ensure you are following some best practices to ensure you are making the most progress from every test. 

An appropriate length of time is important!

  • While Kajabi offers a minimum testing time of 1 hour and a maximum testing time of 30 days, we recommend running your A/B test for the full 30 days to ensure the best results.

Test only the important pages! 

  • A/B testing is valuable but takes time. Focus on the Landing Pages that you wish to see the most results from, such as sign-up pages or offer pages. 

Ending the test too early.

  • While viewing your winning page and ending the test early is possible, this may not be for the best in every case. We suggest letting the test fully run its course to make sure you have the most data possible.

And that's how you can create a Landing Pagel A/B Test! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!

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