Kajabi’s SMS integration leverages Twilio for message delivery, meaning Kajabi does not charge creators directly for SMS campaigns. Instead, all SMS-related costs are managed through Twilio, which handles billing in partnership with cellular carriers.
In this article:
- How SMS Pricing Works
- Why Kajabi Uses Twilio for SMS Billing
- Monitoring Your SMS Spend
- Key Points to Remember for SMS Billing
How SMS Pricing Works
Twilio Billing:
- Twilio is responsible for managing all SMS billing with cellular carriers, including calculating costs based on the message segments, type of message (standard or Unicode), and whether the messages are sent domestically or internationally.
- This direct billing approach ensures that creators receive transparent and accurate costs for SMS messages, which vary depending on factors like region, message length, and carrier fees.
Why Kajabi Uses Twilio for SMS Billing
Carrier Compliance and Complexity
- Managing SMS costs involves complex agreements with multiple carriers, variable pricing based on regions, and compliance with local regulations. By integrating with Twilio, Kajabi allows creators to use a proven, compliant platform that manages these complexities seamlessly.
- Twilio handles the financial and regulatory logistics of SMS delivery, enabling creators to focus on message content and strategy rather than backend billing challenges.
Ready to leverage SMS Marketing in your business using Kajabi?
With Kajabi’s new SMS integration, you can now connect your Twilio account to send targeted, outbound messages to your audience. Click the link below to learn how to get started with SMS marketing today.
Monitoring Your SMS Spend
Twilio Dashboard:
Heroes can monitor their SMS usage, costs, and billing details directly through their Twilio account. Twilio’s dashboard provides comprehensive insights into message volume, delivery reports, segment counts, and cost breakdowns, making it easy to keep track of expenses.
Optimize Message Costs:
To optimize SMS spend, consider keeping messages concise, limiting the use of Unicode characters, and segmenting audiences effectively to target the right subscribers.
Key Points to Remember for SMS Billing
- Heroes must sign up for and manage a paid Twilio account separately to use SMS with Kajabi.
- SMS costs are billed directly by Twilio, not by Kajabi. Please get in touch with Twilio directly with any billing questions.
- Message length, special characters, and destination regions can all impact SMS costs.
International SMS rates may vary significantly, so creators should review Twilio’s international pricing for a clear understanding.
Kajabi’s SMS integration with Twilio provides creators with a streamlined, transparent approach to managing SMS campaigns. By relying on Twilio for billing and carrier compliance, Kajabi ensures that creators can focus on crafting effective messaging strategies without the added complexity of navigating SMS pricing regulations. With Twilio’s robust dashboard and monitoring tools, creators have the power to track and optimize their SMS spend, helping them reach their audience efficiently and cost-effectively.