SMS marketing is a powerful tool for engaging customers directly with timely, relevant updates on their mobile devices. To get the most out of your SMS campaigns, here are three essential tips that can help you increase engagement, build stronger relationships, and drive conversions.
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Prioritize Value-Driven Content
To maintain engagement and avoid unsubscribes, focus on delivering value with each message. Whether it's an exclusive offer, a helpful tip, or an important update, make sure your message has a clear benefit for the reader. Here are a few ways to keep it valuable:
- Exclusive Offers: Share special discounts or promotions only accessible via SMS.
- Timely Updates: Keep customers informed about time-sensitive information, like restocks or event reminders.
- Personalized Content: Tailor your messages based on user interests or past interactions for a more personalized experience.
Keep Messages Clear and Concise
SMS messages should be short and to the point, as character limits mean you have to make every word count. Aim for clear, straightforward language that gets the message across without overwhelming the reader.
- Lead with a Hook: Start with the most important information to grab attention quickly.
- Add a Clear Call to Action (CTA): Whether it’s “Shop Now,” “Reserve Your Spot,” or “Get 10% Off,” a clear CTA encourages immediate action.
- Limit Frequency: Send messages at optimal times and avoid excessive messaging to prevent unsubscribes.
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Comply with SMS Regulations
Ensure your SMS marketing complies with regulations, as noncompliance can lead to fines and customer distrust. Start by gathering explicit consent from customers before sending messages, and always include a way for recipients to opt-out.
- Obtain Consent: Send SMS messages only to customers who have opted in to receive them.
- Include Opt-Out Options: Provide clear instructions for opting out, like “Reply STOP to unsubscribe.”
- Stay Within Frequency Limits: Respect customer preferences regarding message frequency to avoid spamming.
By delivering value, keeping messages clear, and staying compliant, you can create an SMS marketing strategy that strengthens customer connections and drives results. Keep testing and refining your approach to make the most of each SMS you send. Are you ready to leverage Kajabi for your SMS marketing needs? Click here to learn more about our SMS Marketing Tools.