Challenges are a powerful way to engage your audience, showcase your expertise, and create momentum for your business. Whether launching a new product, building your email list, or encouraging community growth, a well-planned challenge can make a significant impact. In this article, we'll outline three tips to help you run a successful challenge using Kajabi.
In this article:
- Set Clear Goals and Define Your Audience
- Plan Engaging and Achievable Content
- Offer a Next Step to Sustain Engagement
- BONUS: Choose a Compelling Name for Your Challenge
Set Clear Goals and Define Your Audience
Every great challenge starts with a clear purpose. Are you looking to attract new leads, convert existing followers into customers, or increase engagement with your community? Once you’ve identified your goal, define your ideal participant. Understanding their needs, interests, and challenges will help you create content that resonates.
Plan Engaging and Achievable Content
Challenges are most effective when they balance inspiration with actionable steps. Break your challenge into daily or weekly tasks that feel doable and rewarding. The content should align with your business niche while addressing your audience’s pain points.
Would You Like to See a Challenge Built on Kajabi, in Action?
This sample challenge was built on Kajabi using a landing page, custom thank you page, and follow-up email sequence!
Please note this challenge is for inspiration only! While you can technically sign up for the challenge via the opt-in page, the email sequence is only a template.
Click here to view the challenge.
Offer a Next Step to Sustain Engagement
Your challenge shouldn’t end when the event is over. Keep the momentum going by offering a next step that aligns with your audience’s journey. This could be a paid membership for ongoing support, a discounted coaching session, or an upsell to one of your products.
BONUS: Choose a Compelling Name for Your Challenge
The name of your challenge is the first thing potential participants will see, so make it catchy and goal-oriented. Aim for a title that highlights the outcome they’ll achieve or the journey they’ll embark on.
For example, a 5-day challenge could be called "5 Days to Kickstart Your Fitness Journey," while a 7-day challenge might be "7 Days to Transform Your Morning Routine." A great name sets the tone and generates excitement, encouraging people to sign up and take action.
Here are some example names you can use to spark your creativity!
5-Day Challenge Ideas
- 5 Days to a Stronger [Skill/Outcome] (e.g., "5 Days to a Stronger Online Presence")
- 5-Day [Theme] Reset (e.g., "5-Day Mindset Reset")
- Master [Skill] in Just 5 Days (e.g., "Master Crochet Basics in Just 5 Days")
- The 5-Day Quickstart to [Goal] (e.g., "The 5-Day Quickstart to Healthy Eating")
- 5 Days to Kickstart Your [Outcome] (e.g., "5 Days to Kickstart Your Writing Habit")
7-Day Challenge Ideas
- 7 Days to [Outcome] Success (e.g., "7 Days to Social Media Success")
- Your 7-Day [Skill] Journey (e.g., "Your 7-Day Productivity Journey")
- 7 Days to Transform Your [Theme] (e.g., "7 Days to Transform Your Morning Routine")
- The 7-Day [Outcome] Sprint (e.g., "The 7-Day Fitness Sprint")
- 7 Days to Build Your [Skill/Outcome] (e.g., "7 Days to Build Your Brand Voice")
By setting clear goals, delivering engaging content, and offering a path for continued growth, your challenge can become a cornerstone of your business strategy. Ready to create your challenge? Kajabi's tools can help you bring your vision to life!