Kajabi now supports SMS as a direct, high-converting way to engage your audience. Whether you’re sending promotions, reminders, or personalised updates, SMS helps you reach customers quickly, right where they are.
In this article:
The Power of SMS Marketing
- SMS open rates average around 98%, with most messages read within 3 minutes.
- It cuts through the noise — no spam folders, no algorithm interference.
- Ideal for time-sensitive communication like product launches, live events, or limited-time offers.
Kajabi + Twilio: How It Works
Kajabi partners with Twilio, the industry leader in messaging infrastructure, to power SMS delivery.
Twilio is a proven platform that manages all carrier relationships, phone number provisioning, and compliance, ensuring your messages are delivered reliably and compliantly. It’s also the wholesaler behind many SMS apps, which means:
- Direct ownership of your phone number
- Lower SMS costs
- Most reliable delivery across U.S. carriers
- Faster compliance approval
And because it’s fully integrated with Kajabi, you can:
- Use Kajabi’s powerful platform and segmentation tools to broadcast the right message
- Trigger SMS as part of automations and campaigns (Coming soon)
- Reach the right customers at scale
Get Started in 3 Steps
Step 1: Find the Right Phone Number on Twilio
Start by creating a Twilio account if you don’t already have one. Sign Up for Twilio
Choose between a Toll-Free or 10DLC number, depending on your messaging needs.
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For a Quick and Flexible Setup, A Toll-Free Number is a great option if you seek a straightforward process with the flexibility to handle various messaging needs. Toll-free numbers typically take 5–14 business days to verify, and the cost to set up is lower than a local number.
- For a Localized Approach: If establishing a local presence is crucial for your engagement strategy, an A2P 10DLC Number aligns well with these objectives. A personalised approach comes with a cost. A 10DLC number can take 3 - 5 weeks, and there are upfront costs to set up.
Start here and compare which Phone Number is best for you
Step 2: Buy a Number and Set Up SMS Compliance
Once you’ve selected the right number type for your business, follow the appropriate guide below to purchase your number and complete the required compliance registration:
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Toll-Free Setup Guide – Learn how to purchase a toll-free number and submit the verification form
> Learn More: Toll-Free Number Setup Guide -
10DLC Setup Guide – Learn how to purchase a 10-digit long code (10DLC) number and complete Brand and Campaign registration through The Campaign Registry
> Learn More: 10DLC Number Setup Guide
Various fees are associated with purchasing and registering numbers, which vary by number type and carrier. For the most accurate and up-to-date pricing details, please refer to Twilio’s official documentation:
Twilio Compliance and Pricing Guide
Step 3: Connect Twilio to Kajabi
After your number is registered and messaging-enabled, log into Kajabi and connect your Twilio account using the following:
- Twilio Account SID
- Twilio Auth Token
- Your registered phone number
See this guide on Integrating Twilio to Kajabi
What’s Next?
Where you go from here depends on where you are in the SMS setup process:
1. New to SMS Marketing?
Start by understanding which type of phone number is right for your business.
2. Ready to Set Up Your Number?
If you know which number you need, follow the appropriate guide to purchase your number through Twilio and complete the required compliance registration:
3. Already Have an Approved Number?
If your number has been purchased, registered, and approved by Twilio, you’re ready to integrate it with Kajabi.
And that's Getting Started with SMS on Kajabi! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!