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Email Broadcasts and Email Sequences and How to Use Them

  • Updated

Email campaigns in Kajabi can be either an Email Broadcast or an Email Sequence. An email broadcast is a one time email meant as an announcement and an email sequence is a number of emails sent over a period of time with key information. Learn to create email broadcasts and email sequences, how to add recipients, preview and send. 

In this article:

Note:
If a user has not opted-in to receive marketing emails they will not be added to the recipient list.

Email Broadcast

An Email Broadcast is an individual email sent to a filtered list of subscribers from your People tab. A Broadcast is useful when you want to send an announcement, showcase a product, share a newsletter, and more. 

Easily send Email Broadcasts to specified groups of contacts from your List by first organizing your List into Segments. 

To create a new Email Broadcast:

  • Open the Marketing tab from the Dashboard. 
  • Click Email Campaigns from the sidebar.
  • Click + New Email Campaign on the Email Campaigns dashboard.
  • Select Email Broadcast.
  • Click Continue.

  • If you are interested in the enhanced design features with the Email Visual Editor, select a template.
  • If you would like to continue with our Classic Editor, click Use the Classic Editor in the top right corner of the page or by scrolling to the bottom of the page.

Follow the steps to add recipients, create content for the email, and review the final version before sending:

Note:
If you add a filtered selection of 200 people from your list to an Email Broadcast and only 98 recipients were added, the reason is most likely because more than half of those users did not opt-in to receive your marketing emails.

Email Sequence

An Email Sequence is a series of emails that will begin sending immediately after the user is subscribed or a certain amount of days after the user has been added to the sequence.
Tip:
Track and market to contacts subscribed to specific Email Sequences with Tags and Segments.

To create a new Email Sequence:

  • Open the Marketing tab from the Dashboard.
  • Click Email Campaigns
  • Then, click + New Email Campaign on the Email Campaigns dashboard.
  • Select Email Sequence and enter your Internal Title in the text box.
  • Click Continue.
  • Add subscribers, emails, and preview how these sequences will look:

Tip:
Set the Day to 0 in order to have the first email in the sequence send out immediately after a user is subscribed. Keep in mind, Email Broadcasts can be scheduled for a specific date, but Email sequences cannot be sent out on specific days of the week. They can only be sent out a specified number of days after your contact subscribes.

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