OVO stands for Opt-in, Value, Offer. Learn about Kajabi OVO Pipeline Templates.
OVO stands for Opt-in, Value, Offer:
- First, collect Opt-Ins through a Form on a Landing Page.
- Next, show them the Value your course has to offer through sales pages, email marketing sequences, and more.
- Finally, after the value has been presented, give them the opportunity to purchase your Offer!
Learn more about Pipelines in Kajabi!