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Overview

Tracking codes from services like Google Analytics, Meta Pixel, or other analytics platforms help you understand how customers interact with your checkout pages. You can add these codes to monitor conversions, retarget visitors, and measure the effectiveness of your marketing campaigns.
Warning: Custom JavaScript code runs on your checkout pages and has access to page content. Only add tracking codes from trusted sources. Malicious code could compromise your checkout security or customer data.

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Add, edit, or remove a tracking code

Tracking codes for checkout pages are added through your site’s Checkout Settings, separate from the Header Page Scripts field used for other pages.
  1. From the Dashboard, click Settings.
  2. Click Checkout.
  3. In the Tracking Code section, paste your JavaScript code into the Header Tracking Code or Footer Tracking Code field.
    1. Update or clear the content in the same areas to edit or remove tracking code.
  4. Click Save.
Note: Tracking codes added here apply to all checkout pages across your site. To disable tracking on a specific offer’s Enhanced Checkout page, open the offer, click Edit Checkout, click the Checkout section, and toggle off Include header tracking code or Include footer tracking code.
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Google Analytics and Meta Pixel purchase events

If your Kajabi account is connected to Google Analytics or Meta Pixel, you do not need to add manual tracking code to capture purchases. Enhanced Checkout automatically triggers a purchase event for both integrations when a transaction is completed.
Tip: Learn how to connect Google Analytics and Meta Pixel with Kajabi.