Cart Abandonment Emails allow you to automatically send a follow-up email after a potential customer fills out a form upon checkout but doesn't complete their purchase. Learn to activate and customize the Cart Abandonment Email.
In this article:
- Activate your cart abandonment email
- When is the cart abandonment email sent?
- When is the cart abandonment email not sent?
Activate your cart abandonment email
To activate the Cart Abandonment Email:
- From your Dashboard, click Products.
- Then, select Offers.
- There, select an existing Offer or create a new one to edit.
- Scroll to the bottom of the Offer edit page to activate your Cart Abandonment Email.
- In the dropdown menu, select the number of hours after the potential customer abandons the cart to receive the Cart Abandonment Email.
- Click Save to keep your changes.
- Click the Edit reminder email template link to customize it.
- Then, select Cart Abandonment.
- Click Save to keep your changes:
Note: Due to the transactional nature of the Cart Abandonment Email, your customers will receive the Cart Abandonment Email from the Kajabi server, "@t.kajabimail.net." To brand and personalize your automated email, customize the Abandonment Cart Email. Learn to customize your automated emails here.
New checkout template vs. legacy checkout template
The Cart Abandonment Email flow for your customers varies depending on the Checkout Template you have activated for your Offer. Identify your Checkout Template and read on for more information on when the email will send and when it will not send depending on the Checkout Template chosen.
Learn to toggle on and off your Checkout Design here.
New Checkout Template
Legacy Checkout Template
When is the cart abandonment email sent?
New Checkout Template
- When an existing Member logs into their account, selects an Offer with the Cart Abandonment Email activated, and does not complete the purchase.
Legacy Checkout Template
- When an existing Member does not complete a checkout sequence.
- When a new potential user enters their email address but does not complete the checkout sequence.
When is the cart abandonment email not sent?
New Checkout Template
- If your potential customer does not have an existing account.
- If the Cart Abandonment Email is not set up for the Offer clicked.
- If the Offer clicked is a Free Offer.
- If your member abandons multiple carts in a row, then only one email will be sent.
- If your member abandons checkout and then completes a sale before the email is sent, then the email won't be sent.
- If an Upsell is abandoned the Cart Abandonment Email will not be sent.
Legacy Checkout Template
- If a potential customer does not enter their email address before abandoning the cart.
- If a potential customer creates more than one abandoned checkout in a row, then only one email will be sent to that potential customer.
- If a potential customer creates one or more abandoned checkouts and then completes a sale before the recovery email gets sent, then the email won't be sent.
- If an Upsell is abandoned the Cart Abandonment Email will not be sent.
