In this article:
- How is net revenue calculated?
- Understanding your net revenue report
- Why are the net revenue analytics different than Stripe?
How is net revenue calculated?
Net Revenue is a combination of the Gross Revenue (recurring and non-recurring sales) subtracted by your refunds.
Gross Revenue (Recurring and Non-recurring) - Refunds = Net Revenue
View your net revenue
To access your Net Revenue report:
- Open the Website tab.
- Select Analytics.
- Click View in the Net Revenue card:
Understanding your net revenue report
View your Gross revenue as well as your refunds, giving you your total Net Revenue.
Hover over your Line Graph to view more detailed information about your Gross Revenue, Refunds, Net Revenue, and Purchases.
Click Compare Offers to compare the Net Revenue of your Offers during your specified time frame:
Choose the timeframe of the data set you would like to view from the top dropdown. Select from our presets or choose a custom date range. Then, choose if you want to view the sales Daily, Weekly, Monthly, or Annually:
Revenue by offer
Net Revenue and Top Selling Offers
This donut chart displays the total net revenue and ranks your top 5 Offers by the amount of revenue generated:
Refunds and Top Refunded Offers
This donut chart displays your total refunds and ranks the top 5 Offers refunded:
The Summary breaks down your Net Revenue in much greater detail by displaying the Payments collected, Revenue made, Refunds given, and Offers purchased by day. Filter the Time Frame displayed with the dropdown menu at the top of the Report:
Using the filter bar on the right of the page, you can alter your entire data set by payment type, currency, and by choosing up to 5 Offers.
Remember to click Apply to display your filtered data:
Why are the net revenue analytics different than Stripe?
Stripe does not take refunds into account.
In addition, the Net Revenue report uses the UTC timezone, whereas your Stripe dashboard may be localized to your own timezone.
This means revenue may be reported on a different day than Stripe.