Net Revenue

HelpCenter

Updated

Net Revenue is the total amount of money generated by your business each day after refunds and/or discounts have been removed from the total. Learn to view your Net Revenue.


In this article:


How is net revenue calculated?

Net Revenue is a combination of the Gross Revenue (recurring and non-recurring sales) subtracted by your refunds.

Gross Revenue (Recurring and Non-recurring) - Refunds = Net Revenue

View your net revenue

To access your Net Revenue report:

  • Open the Analytics tab from your Dashboard.
  • Click View in the Net Revenue card:

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Note:
You can also view Net Revenue attributed to your Email Broadcasts, Email Sequences, Event Emails, and individual emails within your Sequences. Learn more.

Understanding your net revenue report

Line graph

View your Gross revenue as well as your refunds, giving you your total Net Revenue.

Hover over your Line Graph to view more detailed information about your Gross Revenue, Refunds, Net Revenue, and Purchases.

Compare offers

Click Compare Offers to compare the Net Revenue of your Offers during your specified time frame:

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Timeframe

Choose the timeframe of the data set you would like to view from the top dropdown. Select from our presets or choose a custom date range. Then, choose if you want to view the sales Daily, Weekly, Monthly, or Annually:

Revenue by offer

Net Revenue and Top Selling Offers

This donut chart displays the total net revenue and ranks your top 5 Offers by the amount of revenue generated:

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Refunds and Top Refunded Offers

This donut chart displays your total refunds and ranks the top 5 Offers refunded:

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Summary

The Summary breaks down your Net Revenue in much greater detail by displaying the Payments collected, Revenue made, Refunds given, and Offers purchased by day. Filter the Time Frame displayed with the dropdown menu at the top of the Report:

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Using filters

Using the filter bar on the right of the page, you can alter your entire data set by payment type, currency, and by choosing up to 5 Offers.

Remember to click Apply to display your filtered data:


Exporting your net revenue report

Export your Net Revenue Report to share, file, and record your net revenue.

Your Net Revenue Report can be exported as "Revenue by Date" or "Offers by Date":

To export your Net Revenue Report:

  • Open the Analytics tab from your Dashboard.
  • Click Net Revenue.
  • Located toward the top of the page, click Export.
  • Select Revenue By Date or Offers by Date:

Access your exported report from your downloaded files on your hard drive.

Note:
Exporting this report will notify the owner of the Kajabi account if the owner has selected to receive notifications data is exported from their account. Learn to update email notification settings.

Why are the net revenue analytics different than Stripe?

Stripe does not take refunds into account.

In addition, the Net Revenue report uses the timezone you selected for your site which can be found in your Account Details, whereas your Stripe dashboard may be localized to your own timezone.

Account Details timezone: 

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This means revenue may be reported on a different day than Stripe.

And that's how you view your Net Revenue report! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!

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