When someone purchases an Offer, you have the option to automatically add them to your marketing email list.
Please be aware that while this is an option in Kajabi, various laws apply to prevent businesses from maliciously subscribing people to email lists.
Make sure you take extra precautions and are well-versed in the laws of your country and the countries you do business in as they relate to opt-in email subscriptions before adding anyone to your lists.
The CAN-SPAM Act, EU Opt-In Directive (GDPR), Australia's SPAM Act, and Canada's Anti-Spam Legislation (CASL) establish requirements for commercial messages sent from your business in the US, EU, Australia, and Canada respectively.
No matter where you live, for the safety of your business, be sure you are familiar with ALL opt-in, opt-out, email, and spam legislation that are applicable to you AND your customers' country/region!
In this article:
- Opt-in requirements and permissions (US, EU, AU, and CAN)
- To change your checkout page opt-in settings
Opt-in requirements and permissions (US, EU, AU, and CAN):
United States
The CAN-SPAM Act allows direct marketing email messages to be sent to anyone, without permission, until the recipient explicitly requests that they cease (opt-out).
The CAN-SPAM Act requires affirmative consent. The term affirmative consent when used with respect to a commercial electronic mail means that the recipient expressly consented. In simple terms, a user opts in.
In the United States, each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $43,792.
Europe
Direct marketing email messages may be sent only to recipients who have given their prior consent (opt-in). Prior permission is required for business-to-consumer (B2C) communication covering all "natural persons".
For business-to-business communication (B2B), i.e. "legal persons", EU member states are free to make opt-out the minimum legislation. However, national legislation of member states can require opt-in for B2B email communication too.
Existing Business Relationship:
A business relationship in which contact information was obtained constitutes prior consent as long as a means to opt-out was provided at the same time and continues to be provided with each such message and each message is about similar products or services by the same company.
Canada
The applicable legislation in Canada is Canadian Anti-Spam Legislation (CASL). Commercial electronic messages may be sent only to recipients who have given their prior consent (opt-in). All recipients' express, or in certain cases implied, prior permission is required.
Existing Business Relationship
When there is an existing business or non-business relationship, a recipient's implied consent applies for 36 months.
Certain exceptions apply to specific types of messages sent by a political party, charity, family members, people in personal relationships, and persons within an organization or between organizations.
Australia
The relevant legislation in Australia is the SPAM Act 2003 which regulates the sending of commercial electronic messages by email or SMS. It is important to receive permission prior to sending marketing emails. Even if someone else is sending out your marketing emails for you, you must still have permission from each person receiving your messages.
This is only a summary of the laws. Please read all laws in their entirety that apply to your country/region.
Change your checkout page opt-in settings
To update your Checkout Page Opt-in settings:
- Open the Settings tab from your Dashboard.
- Then, navigate to your Checkout Settings.
- Select the desired opt-in setting in the Checkout Page Opt-in section:
- Be sure to click Save to keep your changes.
Learn more about your Checkout Page Opt-In Settings.
And that covers your Checkout Opt-in Requirements and Permissions! Please vote below and let us know if you found this article helpful. We value your feedback. Thanks for being the best part of Kajabi!
