Learn the difference between Page Views and Unique Page Views in your Analytics.
Page views
A Page View represents each time a user visits a page.
This means that a single user loading the same page 5 times in a single session will generate 5 page views.
Unique page views
Unique Page Views represent a total of page views generated by a user during the same session.
This means that if the same user loads a page 5 times in a given session, it's only calculated as 1 unique page view.
This is why page views will always outnumber unique page views.
