Two brainstorming techniques to help generate blog post topics:
- Discover the questions people have in your niche
- Create content that answers their questions
Most people use a search engine to find an answer to their question. If you can answer their question, you gain a fan (and possibly a subscriber or customer for life).
For example: Let’s say you are a career coach. You want to drive more traffic from Google to your blog. The best way to do that is to create blog posts that answer common career questions people have.
A few blog post ideas would be:
- How long should a resume be?
- Should I use a chronological or functional resume format?
- How do I get my foot in the door for a job interview?
- How should I handle a panel interview?
- What should I do if I went on a job interview but have heard nothing?
Take some time to brainstorm the common questions people have in your niche.
Pro tip: There are some great tools out there that will share with you the exact questions people are asking in Google. Check out AnswerthePublic.com. Search a keyword and you’ll get hundreds of questions people have asked Google.
Over time, your website becomes an amazing reservoir of answers. You’ll have a body of work you can freely share with others. You’ll create leverage with your advice and expertise.