Having categories serve a two-fold purpose:
- Helping to better organize your site’s content
- Helping you as the creator come up with more ideas
Ryan Levesque, of The Ask Method, often challenges his audience to “bucket” their audiences into different categories. He offers four different ways to create your categories. We are going to apply these to blogging.
4 Ways to Create Categories for Your Blog
- Journey - “I help people through a step-by-step process”
- Challenge - “I help people with clearly defined challenges”
- Situation - “I help people in a range of different situations”
- Hybrid - “I have a mix of all or some of the above”
- First, the journey method is ideal for you if you help people through a clearly defined process. You have a series of steps that everyone goes through.
- Second, the challenge method is best if you serve an audience how has a different set of challenges. They don’t follow a particular path.
- Third, you can categorize your blog using the situation method. This is ideal if you serve different audience segments.
- Fourth, you can use the hybrid approach. Combine any of the three above into a unique set of categories that fits your business.
GOAL: Have three to six categories total.