Three things you need to do before branding your blog:
- Choose your brand colors
- Select your brand style
- Create your brand logo
Choose your brand colors
Choosing the right brand colors is very important. Whether we realize it or not, colors have emotions attached to them. For example, the following colors give us different emotions:
- Green = Growth
- Yellow = Hope
- Blue = Compassion
- Red = Power
Big companies spend lots of money to come up with the right color combination for their brand.
Pro Tip: Use the website BrandColors.net to find the right colors for your blog. On this website, you’ll find the hex color code of all the big brands you’ve come to know and love. Then, as you are designing your blog in Kajabi, you can easily use the hex color code to add the color to your site. No designer required!
Select your brand style
Next, you’ll want to think through your brand style. Is there a certain type of theme you want to go for? Maybe you want to have a 50’s Diner theme or have fun with an 80’s Retro theme. The style you want to create is entirely up to you.
Create your Brand Logo
Finally, you’ll need to create your brand logo. You can use a free site like FreeLogoDesign.org or you can get a more professional logo created by 99Designs.com. Your logo will be seen on every page on your site so it’s a good idea to spend a bit of time and effort here.