Use these three key elements to ensure the success of your blog posts: encourage, educate, or empower.
Three Blog Post Templates:
- Encourage (The STORY Template)
- Educate (The HOW Template)
- Empower (The WHY Template)
Encourage your audience with stories.
Storytelling is a powerful ancient tradition that is hardwired deep in our brains to develop connections and learn valuable lessons. Stories are an excellent strategy for making intricate and abstract concepts accessible and attainable to your audience. Tell stories in your blog posts, allowing your audience to relate, connect, and be encouraged to take action.
The stories you share can be from your own experiences, someone you know, or something you’ve read. The story template has two parts:
- Share a story that illustrates a lesson.
- Share your strategies in applying the lesson.
Second, we educate our audience through instructional content. We call this the HOW template. Picture your audience sitting across from you and asking, “How?” Use the preposition “by” to answer this question.
For example, if our subject is how to start a car. Our step-by-step outline would look like this:
- First, by grabbing the car keys.
- Then, by unlocking the car.
- Next, by placing the key in the ignition.
- Finally, by turning the key in the ignition.
Using this strategy will help you create an outline for your content. Once you create the outline, fill in the blanks by adding a paragraph or two for each point. Providing your audience with practical, actionable content delivers your reader a quick win.
Third, we empower our audience through inspirational content. We call this is WHY template. Picture your audience sitting in front of you with their arms crossed. They are listening but a bit skeptical. The only way to influence them toward action is by answering the question, “Why?” The best way to answer this question is by creating a series of “because” statements. Think of it as providing reasons why someone should change their perspective.
For example, let’s say my blog post was titled: 5 Reasons to Workout Every Day. I can quickly create an outline by creating a series of statements that begin with the word “because.”
- Because exercise has proven to lower stress
- Because research shows you will sleep better
- Because exercise will improve your productivity