Liquid Objects can be used to personalize emails based on information collected in Form Fields. Learn how to create and use Liquid Objects in Kajabi Email Marketing in this step-by-step guide!
In this article:
- What are liquid objects?
- Adding Kajabi's default liquid objects to an email
- Creating and input a custom liquid object
What are liquid objects?
Liquid is a programming logic that tells templates what to do.
On Kajabi, when a contact opts-in through a Form, the information they input is saved into a personal data-store.
You can use Liquid Objects to pull that information from the data-store and use it to personalize your Emails.
You may have noticed an example of a liquid object in your default email template that automates the members' First Name.
Objects are wrapped in: {{ }} characters.
Adding Kajabi's default liquid objects to an email
There are many default Liquid objects you can use in your email to personalize your emails including but not limited to:
- First Name
- Last Name
- Location
- Phone Number
To input a supported Liquid Object into an email:
- Open the Marketing tab from your Dashboard.
- Then, click Email Campaigns.
- Select + New Email Campaign and choose between an Email Broadcast or Email Sequence.
For this tutorial we will use an Email Broadcast. - Next, you will choose an Email Template, select your recipients, and click Save & Continue.
- From inside the Email Editor, click the Text Block to edit.
- In the Text Editor in the sidebar, you will notice a dropdown labeled "Personalize". Click the dropdown and choose between the supported liquid objects:
Creating and inputting a custom liquid object
On Kajabi, when you create a custom Form Field, that form field is saved as an Object and can then be incorporated to your Marketing Emails to elevate personalization.
As an example, let's say I instruct musical lesson courses for various instruments.
In my opt-in form, I can create a custom Form Field asking potential students which instrument they are interested in learning.
Then, in my marketing emails, I will add the newly created Liquid Object from the custom form field to personalize my marketing emails to the instrument they chose.
To learn how to incorporate custom Liquid Objects into your Marketing Emails, follow the guide below.
Step 1. Create a custom form field
- Open the Marketing tab from the Dashboard.
- Then, click Forms.
- Click + New Form.
- Give your form an internal title and click Save.
- Under "Form Fields", select Create a New Field.
- In the Title section, input the information you are requesting from the page visitor.
For this example, I asked, "What Instrument do you want to learn?" - Under Type, choose the way your contacts can answer the question.
For this example, I chose Radio Buttons but you can use any option in the dropdown:
Step 2. Add the opt-in form to a page
In order for the Liquid Object to pull information from a data-store, there first needs to be data.
Add your newly created Opt-in Form to your pages and pipelines.
Learn to add your Opt-In form to different pages throughout your Kajabi Site and external Pages
Step 3. Add the liquid object to your marketing email
After you have created your custom form field and added it to a Form, you can use it within your marketing emails.
To add your custom liquid object to an email campaign:
- Open the Marketing tab from your Dashboard.
- Then, click Email Campaigns.
- Select + New Email Campaign and choose between an Email Broadcast or Email Sequence, for this tutorial we will use Email Broadcast.
- Choose an Email Template, select your recipients, and click Save & Continue.
- From inside the Email Editor, click-to-edit the Text Block.
- In the Text Editor in the sidebar, you will notice a dropdown labeled Personalize. Click the dropdown and choose between the supported liquid objects.
- In the List of supported Liquid Objects, you will find the Title of the created form field. Simply click this title to add the Object to your text:
Step 4. Send
Once your email is sent, your readers will have a personalized message based upon the information they had put into the Opt-In Form.
In this example, I selected in the form above that I would like to learn how to play Guitar.
In the email that was sent to me, where the liquid object was placed now shows my answer.
