Learn how to check your flow and make sure all of the emails have the correct copy, your CTA buttons perform the correct action, and that your landing page speaks to your perfect customer.
In this article:
How to Check Your Freebie Pipeline
To begin open your Kajabi site to the dashboard. From the dashboard, click on the Marketing tab on the left-hand side of your dashboard. When the Marketing tab opens, click on Email Campaigns.
When your email broadcast and sequences show, select the nurture sequence you've created to go hand in hand with your lead magnet. When you've selected the correct email sequence, you will see subscribe and unsubscribe triggers. This is where we will be starting.
Check you Automations
For the subscribe trigger you should have it set to when Form is submitted: Freebie Form. If you have created a custom form, choose that one for the subscribe trigger.
After your subscribe trigger is set, go through each email and preview in the browser. This will allow you to get the most accurate view and a preview of the content your new subscribers will receive via email.
Once all of your emails are good to go, you are ready to move on to the pipeline and check all of the Call To Action buttons. First, we must navigate to the pipelines. On the left-hand side above email campaigns, select pipelines.
Check you CTA Buttons
Click on the pipeline that houses your lead magnet. Once your Pipeline flow is open, click on the Opt-in page. Once your page is open, click on the button and make sure the action is leading to the proper place. In this tutorial, we have the button leading to the next step of the pipeline which is the thank you page.
Next, On the sidebar, click the thank you page. Hover over and click the button in the middle of the page. You should see that the button action is to download a file. This downloadable file is your lead magnet! We do recommend this file is a PDF file for the best results.
After all of your CTA buttons are checked, it is time to read through your page copy. You want to make sure that this copy is speaking directly to your perfect customer.
When you are done reading through all of the copy and everything looks good! You are ready to move on to the next lesson, where we will cover how to share your pipeline! See you there!
- Check the flow of your Pipeline and make sure you have the correct copy
- Check that CTA buttons lead to correct action
- Make sure your Landing Page has the copy that speaks to your ideal customer