In this lesson, you will learn how to align your social media posts with the freebie you are offering.
In this article:
Align Social Media With Freebie
When it comes to social media it is best to always have a strategy as it is most likely a large component of your business. When you layout and choose which platforms you plan to focus on to grow your audience. It is wise to choose 2 or 3 platforms where your perfect customer is most likely hanging out.
The first step is choosing the platforms you plan to focus on. Once you have selected those main platforms you are ready to start creating content.
When creating this content you want to be empathetic towards the problems your perfect customer is facing. You want to allow them to see that there is a solution to their problem and that solution can start with the freebie that you've created.
Social media is a great option for free attention. However, if you are looking to drive targeted leads to your opt-in paid traffic may be a great option for you. Although this approach is not required, a large number of our users do use Facebook and Instagram to run ads against audiences that align with the freebie you are offering.
- Choose 2-3 platforms your ideal customer hangs out in
- Create empathetic content
- Your freebie in the first step towards the solution of their problem
- Paid ads