Learn about the importance of finding your perfect customer and how to pinpoint who they may be.
In this article:
How to identify your perfect customer and their ambitions.
Brainstorm your Perfect Customer
Before we start, it is important to frame your mind in a way where you are now creating resources and content for your Perfect Customer. For the first part of this lesson brainstorm some traits about your perfect customer. Does your perfect customer like to read? Are they avid runners? Do they like to paint? Is your perfect customer a mom? Dad?
Brainstorm who your is not your Perfect Customer
Once your brainstorm has concluded, next we are going to jot down who your perfect customer is NOT. For example, your perfect customer is not a dancer. or They are not corporate companies. They are not vegan. Pause this video and jot down who your perfect customer is not.
Next, you are going to write out who your perfect customer is and their story! Make sure you add in details and make your perfect customer come to life. Please pause this video and complete your perfect customer's story.
You are 100 % able to evolve this Perfect Customer over time as you evolve with your business. This is a jumping-off point to provide you with a path when writing copy and content for your perfect customer.
Your Perfect Customers Goals
Lastly, for this lesson, you are going to write down 3-5 goals your customer wants to achieve. Having these goals will help you when it comes to future pacing and positioning in your copy. If you do not know what future pacing is, it is a technique where the potential customers are asked to imagine themselves in the future in a given desired situation. The given situation is the topic, problem, challenge, or limitation that you worked with your client on. So you help them paint a picture of the possibilities their future can hold.
Once you have completed the 3-5 goals, You are ready to move onto the next lesson where we will complete a series of exercises to help identify your Perfect Customer's hesitations. See you there!
- Brainstorm your ideal customer traits
- Brainstorm what your ideal customer is not
- Write out a detailed customer story
- Future Pacing, when you have a customer imagine themselves in the future, after having completed your course