In this lesson, learn to begin strategizing your lead magnet to speak directly to the needs of your Perfect Customer.
In this article:
Creating Your Lead Magnet
Welcome! Before you begin building your lead magnet or freebie, it is important to remember this is going to be a representation of you and what your business offers and the problems you solve.
Do not let the tech or design elements scare you.
Everyone has to start somewhere and as long as you focus on providing quality content, your subscribers will be happy.
When brainstorming a lead magnet idea, think of a simple checklist.
Here at Kajabi, one of our lead magnets is Create A Course Checklist that lives on our blog and acts as a way to get emails in return for providing something of value!
Other popular lead magnets act as guides or step-by-step blueprints to help direct your perfect customer through their experience to achieve a specific result.
Now, we understand that people can be hesitant to share their best insider tips for free. But, by providing your perfect customers with quality content, they begin to see you as an authority in the space.
As you create your pdf lead magnet, consider using Canva. Canva is a great resource that allows you to create stand out graphics with ease. If you want to learn more about using Canva, please see our resources below!
If you need more guidance, jump into the Official Kajabi User Group on Facebook and search the group or ask for help from our amazing community of Kajabians!
- Lead Magnets should provide valuable free content that will solve a problem
- Providing quality, free content will help you gain good standing within the community