In this lesson, you will learn how to create a cultivating a lead magnet that will speak directly to your Perfect Customer's needs.
In this article:
Creating Your Lead Magnet
Welcome! Before you begin building your lead magnet or freebie, it is important to remember this is going to be a representation of you and what your business offers and the problems you solve.
Do not let the tech or design elements scare you. Everyone has to start somewhere and as long as your focus is on providing quality content all of your subscribers will be happy.
When brainstorming a lead magnet idea think a simple checklist. Here at kajabi one of our lead magnets is Create A Course Checklist that lives on our blog and acts as a way to get emails in return for providing something of value! A very popular lead magnet is also a type of guide or step by step blueprint to help walk your perfect customer through experience to achieve a specific result.
Now, I know a majority of times people are hesitant to share their best insider tips for free, but by providing your perfect customers with quality content, they begin to see you as an authority in the space. When creating your pdf lead magnet, Canva is a great resource that allows you to create stand out graphics with ease. If you want to learn more about using Canva, please see our resources below!
For the remainder of this video, we will pop in examples of lead magnets that we have done in the past to allow you to see an idea! If you need more guidance, jump into the Official Kajabi User Group on Facebook and either search the group or ask and our amazing community of Kajabians will be able to help!
-Lead Magnets should provide valuable free content tat will solve a problem
-Providing quality, free content will help you gain good standing within the community