Review the concepts we have learned about Pipelines.
In this article:
- Just To Recap...
- What is a Pipeline?
- How to use Pipelines for your business
- What can Pipelines do for your business?
- Additional Resources
Just To Recap...
What is a Pipeline?
As discussed in a previous lesson, Pipelines bring marketing and sales together through the power of Automations.
How to use Pipelines for your business
To use a Pipeline for your business, you will first want to create a Product and Offer to market your products and services. After building a Product and Offer, select a Pipeline blueprint to support your goal. From there, customize your Pipeline by adding or removing pages, emails, and Automations or simply edit the content in the Pipeline blueprint to match your branding and language.
Lastly, copy the link to your Pipeline and begin sharing your Pipeline with your audience on any of your preferred social channels.
What can Pipelines do for your business?
Pipelines help move your potential customers through the first stage of trust and brand building. It is entirely possible that your potential customers may have never consumed your content off social media, until now!
Pipelines encourage the exchange of free content in exchange for an email address to help you grow your list and scale your business.
With Kajabi, Pipelines can be simple and help guide you through the process of Automations to begin moving traffic to your business.
In the next lesson, we will cover how to speak to your perfect customer's desires and hesitations to craft and design copy that converts.
Join us in the next section of this course and learn to reach your audience with your Pipeline!