Learn about the OVO Pipeline blueprints in Kajabi.
In this article:
Pipelines in Kajabi
Pipeline Types
We have two types of pipelines:
- OVO pipelines
- Legacy pipelines
OVO Pipelines
The OVO Pipelines will be our main focus of attention in this lesson. To learn about the Legacy pipelines, check out the next lesson.
OVO Pipelines are set up to:
- encourage your audience to Opt-in,
- then provide them Value,
- to then present your Offer.
To recap, OVO means to Opt-in, provide Value, and present an Offer. The OVO Pipeline structure is great for conversion!
With the OVO Pipelines, we offer 6 different flows to accommodate different types of offers. Each flow is equipped with pages and emails that are needed to reach the desired outcome.
Freebie
(See 0:50 in video)
The First OVO Pipeline is the Freebie Pipeline. The Freebie Pipeline is great for those just starting to build their list or are beginning to grow their online reputation and brand. This Pipeline is quick and provides instant value.
This blueprint has been tested by Brendan Burchard to grow his very own list and now you can use it too! This is a very simple blueprint that contains an Opt-in page promising some kind of Value to lead to a thank you page containing that Value.
The Freebie Pipeline is an excellent lead generator that will automatically create an email sequence for you to nurture your growing list.
This Pipeline is best used to grow your list with Kajabi!
Sales Page OVO
(See 1:46 in video)
Next is the Sales Page OVO. This Pipeline is great for those looking to get their Offer out quickly. This acts as a lead generator and a way to promote the Offer you are selling directly from the thank you page.
This Pipeline is the simplest way to get quick conversions. Generating the Sales Page OVO will create an Opt-in page to promise your audience some kind of Value. This Value will then be delivered on the thank you page built as a sales page.
The Sales Page behaves as a thank you page, but with a focus on the Value to make a sale. From the Sales Page, your audience will be led to a Checkout Page to purchase the Offer you are selling.
This Pipeline is a great lead generator while also resulting in a sale!
Product Launch OVO
(See 2:53 in video)
Then there is the Product Launch OVO. This is an ideal Pipeline for those looking to lead with value and sell a multi-faceted program. In other words, this Pipeline blueprint allows you to show the value before asking for the sale.
This Pipeline can be used to do your own Product Launch. Designed by Brendan Burchard to mimic how he launches his online courses to build his online empire, the blueprint begins with an Opt-in page to promise some kind of Value in exchange for an email address.
The Value provided is delivered in three sequential Value pages over the coming days or weeks after your audience opts-in. Your audience receives your three Value pages through an automated email sequence generated with the Pipeline blueprint.
Each Value page contains a simple layout to emphasize the Value you provide with simply a headline and a video to explain your Value and how it will benefit them. Your Value pages link to the Checkout Page for the Offer you discuss in your Value pages.
In summary, the Product Launch OVO Pipeline is spread out over time with the automated email sequence as the glue to encourage your subscribers to go from one page to the next.
Zoom Webinar OVO
(See 4:36 in video)
Next is the Zoom Webinar OVO. This Pipeline is made for entrepreneurs who like to use Zoom to promote and share information around a topic and pitch their offer at the end.
This is an extremely powerful blueprint that packs the power of a Product Launch into a Webinar.
Generating this blueprint begins with a registration page. This registration page acts as a type of opt-in page to capture the email address of your registrants wanting to attend your Webinar. After registering, they will be led to a confirmation page with the date and time of the Webinar they registered to.
Your registrants will then be subscribed to Event emails leading up to the Webinar Event. Your Webinar can be powered by any Webinar Host like Zoom as long as you can paste the link to your Webinar to the Pipeline.
During the Webinar, you can then provide Value, confirming your attendees desire to exchange their information for your Webinar Event.
At the conclusion of your Webinar, you can then pitch the Offer you are selling to your Webinar attendees. Your registrants will then be led to a sales page to encourage them to purchase the Value discussed and they will receive an email containing the direct link to the Checkout Page for your Offer. linked in an email after the Webinar event.
This Pipeline is power-packed with pages and email containing pre-written copy to help get your Webinar Pipeline up and running in no time!
Learn to set up a Zoom Webinar OVO Pipeline.
Free Book OVO
(See 6:15 in video)
Then there is the Free Book OVO. This is best for those entrepreneurs who use a free book as a lead magnet. This book is the value your subscriber receives for opting into your email list for only the cost of shipping.
This Pipeline blueprint begins with an Opt-in page promising the book as the Value. After a subscriber opts-in by submitting their email address, they will be led to a Checkout Page to pay the shipping and handling fee.
After opting in, they will simultaneously be led to a Checkout Page to pay the shipping fee for the book and subscribe to an email sequence for you to encourage the sale of your main Offer, whatever that might be.
Brendan Burchard tip: Use this concept to place your subscribers directly into the Webinar OVO Pipeline!
This pipeline is so versatile because you can do a free book launch to grow your list and nurture your list to sell your main Offer or lead to another Pipeline with the power of Kajabi Automations.
Coaching Campaign OVO
(See 7:42 in video)
Lastly, we have the Coaching Campaign OVO Pipeline. This Pipeline blueprint is great for coaches that require a scheduled initial call as part of their coaching program.
For all you coaches out there, whether you coach online or offline, this blueprint can help you build your coaching business!
As with all OVO Pipelines, this blueprint starts off with an Opt-in page. But in this case, the Opt-in page will act as an application for those wanting to join your coaching program.
Your applicants will be led to a thank you page containing further instructions or direction while subscribing them to an Email Sequence that will encourage them to schedule their initial appointment with you.