Learn to write copy for your perfect customer to reach your audience.
In this article:
- Understand your Perfect Customer
- Perfect Customer Traits
- Perfect Customer Story
- Why they haven't succeeded in the past
Understand your Perfect Customer
Before we begin, it is important to frame your mind around creating resources and content specifically for your Perfect Customer.
With this frame of mind in place, let's begin to understand your Perfect Customer.
Perfect Customer Traits
For the first part of this lesson brainstorm some traits about your perfect customer.
- Does your perfect customer like to read?
- Are they avid runners?
- Do they like to paint?
- Is your perfect customer a mom or a dad?
Begin to ask yourselves these questions and start brainstorming all the traits of your perfect customer.
Perfect Customer Story
Next, write out who your perfect customer is and their story. Be sure to add detail to make your perfect customer come to life. and make your perfect customer come to life.
What if your Perfect Customer evolves?
You are 100% able to evolve this Perfect Customer over time as you evolve with your business. This is simply a starting point to provide you with a path when writing copy and content for your perfect customer.
Lastly, for this portion of finding your perfect customers ambitions, you are going to write down 3-5 goals your customer wants to achieve. Having these goals will help you when it comes to future pacing and positioning in your copy.
Future Pacing is a technique where the potential customers are asked to imagine themselves in the future in a given desired situation. The given situation being the topic, problem, challenge, or limitation that you worked with your client on. So you help them paint a picture of the possibilities their future can hold.
Let's move onto finding your perfect customer's hesitations. Brainstorm some objections your potential customer may have. Jot down 3-5 objections.
- Time Commitment
You know your perfect customer best! Take a moment to write a few of your perfect customer's hesitations.
Why they haven't succeeded in the past
Moving onto the next exercise in this activity, list all the reasons your perfect customer has not been successful in the past.
For example, if your perfect customer is someone who wants to get in shape and adopt a ketogenic lifestyle,
- what has stopped them in the past?
- why were they not successful?
For the final exercise in this lesson, identify all of the roadblocks standing in the way of your Perfect Customer's success and how you will help them through this roadblock.
And just like that you now have a comprehensive list of who you are talking to, what they want to achieve, why they have been unable to achieve this goal in the past, and ways you can speak directly to your perfect customer.