Now it’s time to put yourself into your customer’s shoes again. Go check out what your Homepage looks like with the Preview and, as a test, subscribe yourself to the list using your Opt-in form. This form is a Double Opt-in, which means the contact will not be added into your People tab until the customer confirms their email address. Click here to learn more about the benefits of the Double Opt-in form.
Congratulations! You now have a Product, an Offer, a Pipeline, and an opt-in form for your email list. These are some of the core building blocks of your business, and now that you’re familiar with the setup, it’s only up from here.