The Subscription Status is an important indicator as to whether or not your contacts are subscribed to receive your marketing emails. 

In this article:

• Subscribed
• Unsubscribed

Subscription status

Subscribed

Subscribed contacts are subscribed to receive your marketing emails.

Their Subscription Status will display in your People tab as Subscribed under the Email Marketing column:

Unsubscribed

Unsubscribed contacts will not receive your marketing emails.

Due to the various methods a contact can be unsubscribed, included with the Unsubscribed status is the action that triggered the Unsubscribe:

• Hard Bounced: Automatically unsubscribed as a Hard Bounced Contact.
• Manual Unsubscribe: Contact, Member, or Admin manually unsubscribed by clicking unsubscribe in the footer of the email received or by updating their email preferences from their account.
• Marked marketing email as spam: Contact marked the email as spam in their inbox.
• Never Subscribed: Contact added to the People tab without subscribing to marketing emails.