The Subscription Status is an important indicator as to whether or not your contacts are subscribed to receive your marketing emails.
In this article:
Subscription status
The Subscription status is be located in the Email Marketing column from your People tab:
Subscribed
Subscribed contacts are subscribed to receive your marketing emails.
Their Subscription Status will display in your People tab as Subscribed under the Email Marketing column:
Unsubscribed
Unsubscribed contacts will not receive your marketing emails.
Due to the various methods a contact can be unsubscribed, included with the Unsubscribed status is the action that triggered the Unsubscribe:
- Manual Unsubscribe: You or one of your authorized users unsubscribed the contact. Or the contact manually unsubscribed from your email marketing by updating their email preferences from their account.
- Opted out: Contact opted out from receiving your marketing emails by clicking unsubscribe in the footer of the email received.
- Bounced: Automatically unsubscribed as a result of a hard bounced email.
- Marked spam: Contact marked the email as spam in their inbox.
- Never Subscribed: Contact added to the People tab without subscribing to marketing emails.
Note:
By default, Forms are set up as a Double-Opt-In. If your contacts have completed an opt-in Form but do not appear in your People tab, they may need to confirm their intention to subscribe from their email inbox. Learn to enable and disable Double Opt-Ins for your Forms.
Excluded
Excluded contacts are subscribed to your marketing emails, but are ineligible to receive your marketing emails due to their lack of engagement and high-risk status.
Learn more about contact exclusion
