Branded App

How to Edit Your App Store Listings

Your Branded App is more than a product—it’s a powerful extension of your brand. And your app store listing? It’s the digital front door. This article walks you through exactly how to update what your audience sees when they search for your app on the Apple App Store and Google Play Store.

In this article:

What You Can Edit on Your App Store Listings

Your app’s listing in the Apple App Store and Google Play Store is prime real estate—it’s where first impressions happen.

Apple App Store Google Play Store (old logo?)

Here's a breakdown of every element you can customize to make sure your brand shines and your audience hits "Download" with confidence.

For app store pages, you are able to edit:

  • App name & description
  • App icon & logo
  • Screenshots
  • Categorization, Metadata, & Keywords (Apple only)
  • Support, terms, and privacy links
  • Localization
  • App Developer Name

App Name & Description 

What your app name is: The name of your app as it appears in the store and on users' devices.
Best practice: Keep it short, brand-relevant, and recognizable (e.g., "The Yoga Studio by Jane Doe").

⚠️ Apple limits app names to 30 characters. Google allows up to 50.

What your app description is: The overview of what your app offers, shown to potential users in both stores.
Best practice: Speak directly to your ideal audience. Highlight transformation, benefits, and what they’ll unlock by downloading your app. Use short paragraphs, bullets, and a motivating tone. Learn How to Write an App Store Description for Your Branded Mobile App

Apple: Only shows the first few lines unless the user expands it—make them count.
Google: Includes a short (80-character) “Short Description” plus a full-length version.

For Apple (iOS) you can update your app name and description with this article: How to Update your Brand Assets. Apple typically reviews app changes in 24-48 hours.

For Google (Android) you can simply login to Google Play Console, click on your app, navigate to “Grow Users”, click on “Store Presence", click on “Store Listings”, and edit the “Default Store Listing” to change your app name and description.

Once you’ve made your updates, you can click save and send your change for review. 

Google typically reviews your changes in 24-48 hours.

App Icon & Logo

App Icon App Logo

What it is: The icon is the image that appears on the user's phone and in the app store listing. The logo is what shows inside of the app.
Best practice: Keep it simple, high contrast, and readable at small sizes. Often, your logo (or an abstract element of it) works best.

You can update your app icon and logo with this article: How to Update your Brand Assets

Screenshots

iOS screenshots in the Apple App Store Android screenshots in the Google Play Store

What it is: Visual previews of your app’s experience—these are front and center in your listing.
Best practice: Use clean, branded screenshots that show real in-app features like:

  • Welcome screen or homepage

  • Course library or lesson view

  • Community or discussion areas

  • Coaching features (e.g., calendar, check-ins)

Use captions on your screenshots to guide the viewer and reinforce value.

You can update your app name with this article: How to Update Your Branded App Screenshots

Categorization, Metadata, and Keywords

What it is: Metadata that helps your app appear in search results in the App Store.
Best practice: Think like your audience—what terms would they search to find an app like yours? Use relevant keywords, separated by commas (no spaces), and avoid duplicates. 

  • Primary & Secondary Category: Helps with store discoverability (e.g., Education, Health & Fitness)
  • Keywords (Apple only): Search terms to help your app appear in App Store search results. Example: fitness,workouts,home yoga,coaching,wellness
  • Tags (Google Play): Help with app classification

For Apple (iOS)

  1. Log in to App Store Connect
     Go to https://appstoreconnect.apple.com and sign in with your Apple Developer account.

  2. Select Your App
     From the “My Apps” dashboard, click on your app.

  3. Choose or Create a New Version
    • Under the “App Store” tab, click on the app version currently in Prepare for Submission (or create a new version if you're updating).

    • If no version is available for editing, you’ll need to click the blue + button to create one. Type in the next version number up from your current live version number.

  4. Scroll to the ‘Keywords’ Section
     In the version details, find the “Keywords” field.

  5. Edit Your Keywords
    • Enter comma-separated keywords (no spaces needed).

    • Use relevant words your audience might search (e.g., “fitness,home workouts,coach”).

    • Max limit: 100 characters total (not 100 keywords).

  6. Save Your Changes
     Click Save in the top-right corner to lock in your updates.

  7. Submit for Review
     Once you're finished updating all required fields, click Submit for Review to publish your new version (including updated keywords).

Apple typically reviews your changes in 24-48 hours.

For Google (Android): 

  1. Log In to Google Play Console
     Go to https://play.google.com/console and sign in with your developer account.

  2. Select Your App
     On the dashboard, click the app you want to update.

  3. Navigate to Store Settings
     In the left-hand menu, go to:
    Grow > Store Presence > Main Store Listing
  4. Edit Metadata Fields
     Update any of the following fields:

    • App Name (max 30 characters)
      The title shown on your app’s store listing.

    • Short Description (max 80 characters)
      A quick value-packed summary that appears in search results.

    • Full Description (max 4,000 characters)
      A more detailed overview of your app’s features, benefits, and unique value.

    • Graphic Assets (scroll down)
      Add or update screenshots, promo video links (YouTube), and your app icon.

  5. Save and Submit
     Click “Save” at the top-right.
    Then go to “Publishing overview” to submit your changes for review (if required).

Pro Tips:

  • Use keywords naturally in your Full Description—Google Play uses this content to power search rankings.
  • Keep your Short Description benefit-focused: What transformation will your app help users achieve?
  • Regularly update metadata to reflect new features or seasonal offerings.

Support, Terms & Privacy Info

What it is: Links to display your support email, terms of use, and privacy policy.
Best practice: Ensure these are accurate and up-to-date so your users know you’re credible and professional.

You can update your links with this article: How to Update your Brand Assets or Terms and Privacy Links

Localization (Optional)

Localization means adapting your app’s listing to different languages and regions, so people around the world can find, understand, and engage with your app—in their native language.

This includes:

  • Translated app name
  • Custom screenshots
  • Region-specific descriptions and keywords
  • Localized date, time, number, and currency formats (in-app)

Fun fact: Apps with localized listings often get significantly higher downloads in non-English-speaking markets.

How to Edit Localization for Your Branded App

For Apple (iOS)

  1. Log In to App Store Connect → https://appstoreconnect.apple.com
  2. Select My Apps > Click on your app

  3. Under App Information, click + Add Localization
  4. Choose a language (e.g., Spanish, French, Japanese)

  5. Enter localized versions of:

    • App name
    • Subtitle
    • Keywords
    • Description
    • Promotional Text
  6. Upload localized screenshots (optional but impactful)

  7. Click Save and repeat for each language you'd like to support

For Google (Android)

  1. Log In to Google Play Console → https://play.google.com/console
  2. Select your app

  3. Navigate to Store Presence > Main Store Listing
  4. On the top right, click Add translations
  5. Choose from:

    • Machine translation (free)
    • Professional translation (paid via Google partner)
    • Manual upload
  6. Add translations for:

    • App name
    • Short description
    • Full description
    • Graphic assets (screenshots, videos, etc.)

  7. Save and publish your updates

Update your App Developer Name

Updating your Developer Name helps ensure your Branded App is clearly tied to your business identity, so your audience knows exactly who they’re downloading from.

Below are the exact steps for updating your Developer Name in both the App Store (Apple) and Google Play Console (Android).

For Apple (iOS)

Important: Apple does not allow you to edit your developer name in App Store Connect directly. It’s tied to your Apple Developer account name.

  1. Check Your Account Type
    • If you have an Individual account, your personal name will appear as the developer name.

    • If you want a business name to display, you must have an Organization Account.

  2. Contact Apple Support
     If you're switching from an individual to an organization account, contact Apple Support to help you migrate your app(s):
    👉 Contact Apple Developer Support

🔐 Note: Once approved, the organization name will appear as the developer on the App Store.

For Google (Android)

  1. Login to Google Play Console
     https://play.google.com/console
  2. Open “Developer Account” Settings
     In the left menu, click:
    Developer Account > Account Details
  3. Edit Developer Name
    • Find the “Developer Name” field

    • Enter your updated name (business, brand, or personal—your choice)

  4. Save Changes
     Click “Save” at the bottom of the screen.

Your new developer name will appear on your app’s store listing shortly after you save.

You’ve got the tools to make your app store page as dynamic as your brand. Customize it, make every detail count and give your audience a reason to download, engage, and stick around!

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