Learn to build and sell Newsletters with the combined power of Kajabi's Email Broadcasts and Offers.
In this article:
What is a Newsletter?
A newsletter is an email containing your content that Members must purchase to receive.
Think of a paid newsletter as the evolved, digital version of a magazine or newspaper subscription.
Deliver value in the form of a consistent, ever-growing email newsletter and receive payment for the content you create.
With Kajabi's Email Broadcasts and Offers, you can provide a new way for your Members to access and consume your content.
With Kajabi, you can design a custom-curated Newsletter by utilizing the combined power of Email Broadcasts and Offers.
By using these components your subscribers can only receive your Newsletter content by purchasing your Offer.
With this guide, you will learn how to create the Offer your customers will need to purchase in order to access your Newsletter content. Then, we will step you through the process of creating your newsletter with Email Broadcasts.
How to create your newsletter
Now that we have a better understanding of the main components involved in creating a Newsletter, let's get started!
Step 1. Create your offer
The first step to creating a paid Newsletter is by building the Offer your customers can purchase.
With Kajabi your Offer for your Newsletter can be a Ghost Offer, an Offer without a Product attached. This way you can collect payment for the content sent out with your Email Broadcasts.
However, if you wish to create a web experience for your customers, you can create a Product specifically for your Newsletter.
For example, if you wish to create a web experience you can simply recreate your Newsletter emails inside of a Product. This is a great way to keep your content organized in a single location and make it easy for your customers to access previous Newsletters they may have missed.
Click here to learn how to create a Product.
In this guide, we will step you through the process of creating a Ghost Offer that you can use to sell your Newsletter.
To create a Ghost Offer:
- Open the Sales tab from your Dashboard.
- Select Offers.
- Then, click + New Offer.
- Enter a Title for your Ghost Offer.
- Leave the Product field empty.
If you want to include a Product for bonus content you can always add it here, or come back to it later.
- Then, enter your Payment Type and click Save.
Note: you can edit your price further within the Offer builder
- Then, click Create:
After creating your Offer, be sure to customize your Checkout Page to communicate the importance of subscribing to your email list to receive your newsletters and set up any additional settings that you may want to include for your Offer.
Step 2. Create an email broadcast template
First, let's briefly review email broadcasts and creating a template.
Email Broadcast is a single email sent to your subscribers from your People tab. With an Email Broadcast, you can design and send custom, relevant content directly to your subscribers at any time you choose.
Design your Email Broadcast with the visual email editor to create a unique, beautiful email for your customers to read.
With the email editor you can update your Internal Title, enter the Subject Line, and add your content to the body of the email.
To begin designing your email broadcast template:
- Open the Marketing tab from your Dashboard.
- Click + New Email Campaign.
- Select Email Broadcast or Email Sequence.
- Then, select the design you wish to use for your email campaign.
- Add your Email Title.
- Click Create.
- In the email editor, design your email to use as a template. Learn more
- Then, click Save as a template.
- Complete the prompt to include a Template name and Template description.
- Click Save to keep and apply your changes:
Creating your email broadcast template will allow you to easily select your template for future newsletters.
Step 3. Sending your email broadcast
After you have selected your email broadcast template you will be prompted to select your email broadcast recipients.
In this step, you can specify your custom segment to send exclusively to the Members of your Newsletter Offer.
To send to your Newsletter members:
- After selecting your email template, you will select your email recipients.
- Under Who will receive this broadcast, open the dropdown menu.
- Select Custom Segment.
- In the newly populated filter dropdown, select Has any of these offer(s).
- In the newly populated field, select the Offer created in Step 1.
- Click Apply.
- Then, click Save and continue:
When you are ready to set up your sending date and time, the last step in the email broadcast process allows you to send immediately or select your date and time: